Cricket Australia

• But there was one thing the organisers did not want those viewers to see (other than India’s defeat by Australia in the final): cricket’s own climate crisis.
• As Indian captain Rohit Sharma remarked, “It is not ideal and everyone knows that.” The United Nations describes the threat more forcefully.

Cricket and the climate Crisis

• As an outdoor summer game in which the natural environment plays a unique role, cricket is perhaps the pitch sport most at risk from a changing climate.
• Read more:
  Time for a reckoning: Cricket Australia, fossil fuel sponsorship and climate change

  The threat is compounded by the precarious regions in which cricket is played.

• At the same time, cricket is not merely a potential victim of the climate crisis, it is a contributor to it.

Sport and Sustainability

• For a game facing a potential existential crisis, cricket’s sustainability efforts have been slow by comparison with other sports.
• Both FIFA and World Rugby have sustainability plans, as do Formula One and most American sports leagues, including the NBA.
• By contrast, the International Cricket Council has not published a sustainability strategy.

Inaction in New Zealand

• New Zealand Cricket (NZC) is as silent on climate as many of its global counterparts.
• It also notes the “cyclones, floods and related civil emergencies” that caused these cancellations were “well beyond its control”.
• At a time when game is struggling to attract participants, climate change is making it harder for recreational cricketers to play.
• New Zealand Cricket’s mission statement states:
  We think ahead and pay it forward.

Chris McMillan does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

• Brightcove (Nasdaq: BCOV), the world’s most trusted streaming technology company, today announced it has entered into a strategic agreement with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future.
• The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization , a service designed to help media companies better monetize their content.
• “At Brightcove, we continuously look for ways to provide extra value to our customers and help them monetize their video content.
• Companies taking advantage of Brightcove’s Ad Monetization service include Atlanta Black Star, Buckeye Broadband, Cricket Australia, TVB, and WINK News, to name a few.

• Dialpad, Inc. , the industry leader in AI-powered communication and collaboration, today announced that its Ai Contact Center offering, complete with new digital channel and AI virtual agent support, is now available throughout Australia and New Zealand.
• Dialpads AI Contact Center humanizes digital interactions in a streamlined, easy-to-use manner, said Mike Kane, SVP of global channel sales at Dialpad.
• Over the last 12 months, Dialpad has grown its channel in Australia and New Zealand by 137% in the region.
• Dialpad is proud to partner with top Australian and New Zealand brands and organizations such as Cricket Australia, Nick Scali Furniture, Bepoz and Nextt.

• SINGAPORE, April 14, 2022 /PRNewswire/ -- In a first for Australian cricket, BlockTrust has signed an official licensing deal with Cricket Australia and the Australian Cricketers' Association, together with Rario, to connect over 1 billion cricket fans globally with NFTs.
• This will eventually see digital collectible NFTs (non-fungible tokens) from Australian cricket, and play-to-earn virtual gaming made accessible to over one billion cricket fans globally.
• Mike Alexander, Co-Founder, and CEO of BlockTrust, said, "We are very excited to team up with Rario, Cricket Australia, and the Australian Cricketers' Association to establish Australia's first Sports metaverse designed for the Australian cricket community.
• "We are excited to step into the metaverse with our partners Rario, BlockTrust, and the Australian Cricketers' Association for this historic deal, opening huge opportunities for innovation and fan engagement."