The Trevor Project CTV Campaign with GumGum Gives Boosts Ad Recall by 21%
SANTA MONICA, Calif., Sept. 28, 2023 /PRNewswire-PRWeb/ -- GumGum, a contextual-first, global digital advertising platform, announces remarkable results of its pro-bono CTV In-Video campaign with The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQ young people. The campaign, part of a new initiative by GumGum called GumGum Gives, is an integral part of GumGum's commitment to social impact as part of its recently announced global social impact pillars.
- The campaign, part of a new initiative by GumGum called GumGum Gives, is an integral part of GumGum's commitment to social impact as part of its recently announced global social impact pillars.
- GumGum's collaboration with The Trevor Project underscores its commitment to leveraging advanced technology and creative content for positive social change.
- The campaign results highlight the power of GumGum's In-Video CTV ad unit powered by its patented server-side ad insertion (SSAI) technology.
- The Trevor Project's campaign with GumGum using the in-video ad unit significantly increased recall, with strong shifts across all audiences, most notably amongst the 18-34 age group.