World Series

• brand, funded by the Beef Checkoff, is excited to announce the perfect partnership between beef and baseball/softball as a proud partner of the Little League® World Series.
• A favorite at the ballpark and at home, beef makes dinner easy.
• Beef at dinner time is always a home run on taste, but that's not enough when fueling a young athlete.
• For more information on how to add beef to your lineup, visit our Little League webpage on BeefItsWhatsForDinner.com .

• Fan Outfitters is the one-stop shop for both the ultimate and everyday sports fan, offering an unparalleled selection of local sports teams' products.
• With a commitment to localization, Fan Outfitters seeks to service the local fan with their favorite professional, minor league, collegiate and, in some cases, high school teams.
• More than just a retail outlet, Fan Outfitters locations are designed to be community hubs, fostering engagement between teams and their devoted fanbases.
• This unique opportunity allows fans to connect with their favorite local teams on a personal level, enhancing the overall fan experience.

• The women’s Final Four garnered higher television ratings than the men’s Final Four.
• And more than 90,000 fans attended the 1999 FIFA Women’s World Cup final in Pasadena, California.
• Many fans, journalists and scholars are wondering if this is the dawn of a new era of women’s sports, with more coverage, increased viewership, heightened interest and bigger investments continuing in the future.

The long eclipse of women’s sports

• We’re in the middle of collecting data for the eighth time, the results of which will be published in 2025.
• Hundreds of studies on the routine coverage of sports have similarly found that media coverage of women’s sports rarely exceeds 10% of total sports coverage.
• This is a recurring pattern across media platforms – print, TV, radio, social – in English-speaking countries.

Leapfrogging the gatekeepers

• Podcasts like “Hear Her Sports,” “The Gist of It,” “Tea with A & Phee” and “Attacking Third” directly appeal to women’s sports fans.
• They can simply directly engage with them on social media, producing and pushing content that bypasses traditional media gatekeepers.

Leveraging feminism

• But my colleague Dunja Antunovic and I observed an important shift in sports media starting in the mid-2010s: the mobilization of feminism and principles of equality to promote and sell women’s sports.
• In one chapter of our latest book, “Serving Equality: Feminism, Media, and Women’s Sports,” we focus on how women’s sports leagues and teams, as well as their corporate sponsors, have used the imagery, language and slogans of feminism and social justice movements to sell merchandise and tickets.
• The video accompanying the campaign interspersed scenes of WNBA games with scenes from the 2017 Women’s March on Washington.

Being the change they want to see

• While corporations and leagues deserve credit for highlighting the value of women’s sports, it’s also important to acknowledge how female athletes themselves have been driving change.
• The activism of women athletes through the years has also created visibility for women’s sports.
• In March 2019, the U.S. women’s national team players sued the U.S. Soccer Federation for gender discrimination.
• Last year was the first year since the 1980s that the women’s tournament was broadcast on network television.

Cheryl Cooky has received funding and support from the Women's Sports Foundation. She consults on gender equality issues in sports and has partnered with Gatorade, Nike and Buick.

• The YES Network and FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, have reached a multi-year agreement by which Fubo is launching YES in its Pro base channel plan in time for YES’ coverage of the New York Yankees’ Season Opener today against the Houston Astros.
• YES’ pre-game show today begins at 3:00 pm ET, followed by the game telecast at 4:00 pm ET.
• “The addition of the YES Network to Fubo’s robust baseball offering - which is broader than any other streaming platform’s - means Yankees fans won’t miss a single pitch on YES.
• In addition to its leading sports coverage, Fubo also streams popular live entertainment and news programming and features more than 40,000 TV shows and movies on-demand each month.