Heineken Silver is on a mission to end bitterness, starting with one of the biggest love-hate relationships in Marvel Studios’ “Deadpool & Wolverine”
WHITE PLAINS, N.Y., May 21, 2024 (GLOBE NEWSWIRE) -- Today the new world-class light beer, Heineken Silver, announced that they will once again be stepping into the Marvel Cinematic Universe (MCU), this time to celebrate the release of Marvel Studios’ “Deadpool & Wolverine”, in U.S. theaters July 26.
- In the spot, Deadpool entices Wolverine to rise above hostility, offering to instead share a Heineken Silver rather than fight.
- The campaign will include a television spot, in-store promotion, as well as digital and social media support.
- “One thing that Deadpool and Wolverine can agree on is that Toad is not in anyone’s top 10 mutants.
- The other thing we agree on is that we’re happy to be entering the MCU with Heineken Silver.