New EPC Study Shows LMI Households Rely on Credit Card Rewards
The study found the share of credit cards offering rewards is nearly identical across income and cardholders, regardless of income, earn rewards at virtually equal rates.
- The study found the share of credit cards offering rewards is nearly identical across income and cardholders, regardless of income, earn rewards at virtually equal rates.
- For context, rewards earned by LMI cardholders amounts to a 17 cent per gallon annual discount at the gas pump – a tangible savings for these households.
- “Americans of all incomes take advantage of credit card reward programs but the most financially vulnerable households depend on cashback rewards to help make ends meet,” EPC Executive Chairman Richard Hunt said.
- The EPC study was conducted during the first quarter of 2024 among EPC members and represents more than half of the credit card market as measured by purchase volume.