Sorel is the Most Awarded Liqueur of 2022
Retrieved on:
Wednesday, September 14, 2022
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NEW YORK, Sept. 14, 2022 /PRNewswire/ -- Sorel, the hibiscus liqueur inspired by sorrel, the ancestral Afro-Caribbean beverage, is the most-awarded liqueur of 2022. Sorel returned to shelves in October 2021 with the support of Fawn Weaver and the Uncle Nearest Venture Fund, which invests in BIPOC/minority-founded spirits businesses. The spirit swept every major beverage award this year with Gold honors or higher, and as Sorel approaches the first anniversary of its relaunch, founder Jackie Summers–acclaimed author, activist, entrepreneur, and self-taught distiller–reflects back on the last year to acknowledge the forces that brought this reincarnation to life.
Key Points:
- One year after its return to market, Sorel celebrates a spree of industry awards and explosive cross-country distribution, solidifying the trend prediction that 2022 is the year of hibiscus
NEW YORK, Sept. 14, 2022 /PRNewswire/ -- Sorel , the hibiscus liqueur inspired by sorrel, the ancestral Afro-Caribbean beverage, is the most-awarded liqueur of 2022. - Sorel returned to shelves in October 2021 with the support of Fawn Weaver and the Uncle Nearest Venture Fund, which invests in BIPOC/minority-founded spirits businesses.
- "The key to our success has been about putting values over valuations, which is an atypical approach, but it works every time.
- Sorel Liqueur is an alcoholic rendition of sorrel, the 500+ year-old traditional hibiscus-based beverage brought to the Caribbean from West Africa.