Rogue Invitational

ROKA Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr

Retrieved on: 
Wednesday, February 28, 2024

AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ -- ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase ROKA's commitment to promoting excellence, performance, and style in the global fitness community.

Key Points: 
  • Partnering with the CrossFit Games aligns perfectly with that mission," says Rob Canales, Co-Founder and CEO of ROKA.
  • "I'm thrilled to announce ROKA as the official eyewear and swimwear partner of the 2024 CrossFit Games," said Don Faul, CEO of CrossFit.
  • Athletes and fitness enthusiasts around the world can look forward to seeing Toomey-Orr sporting ROKA sunglasses and wetsuits during the upcoming CrossFit Games.
  • For more information on how to win, ROKA's sponsorship of the 2024 CrossFit Games, or performance eyewear and swimwear, please visit www.roka.com/crossfit-tia-contest .