TUMI INTRODUCES NEWEST SILHOUETTES TO ITS 19 DEGREE ALUMINUM COLLECTION IN STRIKING NEW CAMPAIGN STARRING SON HEUNG-MIN
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Thursday, February 15, 2024
NEW YORK, Feb. 15, 2024 /PRNewswire/ -- Today, International travel and lifestyle brand TUMI debuts an all-new campaign for its iconic 19 Degree Aluminum collection starring returning TUMI global ambassador and pro-footballer, Son Heung-Min. The visually disruptive campaign highlights the expansion of the 19 Degree Aluminum collection – the Backpack, Compact Carry-on, Briefcase and Minaudiere – with futuristic, cool-toned surfaces and edgy textural elements as a direct nod to the iconic look of the collection.
Key Points:
- NEW YORK, Feb. 15, 2024 /PRNewswire/ -- Today, International travel and lifestyle brand TUMI debuts an all-new campaign for its iconic 19 Degree Aluminum collection starring returning TUMI global ambassador and pro-footballer, Son Heung- Min .
- The campaign film highlights Son and his 19 Degree Aluminum Backpack in an abstract space that takes them to various worlds, all of which represent features of the 19 Degree Aluminum collection.
- Through striking visuals and modern textural elements, the campaign transports the viewer into a mesmerizing abstract world, reminiscent of TUMI's iconic 19 Degree Aluminum collection alongside Son Heung-Min.
- The 19 Degree Aluminum Backpack is the first of its kind for TUMI, designed with a leather back panel featuring the signature 19 Degree contours.