Hard Knock Life

IT'S A 'HARD KNOCK LIFE' FOR GIRLS IN SPORTS - NEW GAME DAY AD FROM DOVE AIMS TO KEEP GIRLS IN THE GAME WITH BODY CONFIDENT SPORT PROGRAM AFTER FINDING 45% OF GIRLS DROP OUT DUE TO LOW BODY CONFIDENCE

Retrieved on: 
Friday, February 2, 2024
Partnership, Parent, Body, Research, Nike, Athlete, Love, Mentorship, Game day, Hard Knock Life, Sport

ENGLEWOOD CLIFFS, N.J., Feb. 2, 2024 /PRNewswire/ -- New Game Day commercial from beauty brand Dove shows it's not the knocks that stop girls from playing sports, it's low body confidence. The new ad marks the first time since 2006 that the brand will make an appearance during football's biggest night, with an important message about boosting self-esteem in young athletes. The 30-second ad - broadcasting in the first quarter of the Big Game - provides a new twist on the Broadway classic, 'It's the Hard Knock Life,' illuminating the pervasive issue of low body confidence among young girls, which stops them from playing the sports they love.

Key Points: 
  • "As a champion of self-esteem for girls, Dove is committed to providing tools and resources like Body Confident Sport to help them stay confident in the activities that are important to them.
  • Venus recently teamed up with Dove for the launch of the Body Confident Sport program in October.
  • I'm honored to work alongside Dove to further their mission of empowering girls and making sports a place where all girls feel confident."
  • The Body Confident Sport program aims to reach one million young people annually, and is one of many resources from the Dove Self-Esteem Project.

IT'S A 'HARD KNOCK LIFE' FOR GIRLS IN SPORTS - NEW GAME DAY AD FROM DOVE AIMS TO KEEP GIRLS IN THE GAME WITH BODY CONFIDENT SPORT PROGRAM AFTER FINDING 45% OF GIRLS DROP OUT DUE TO LOW BODY CONFIDENCE

Retrieved on: 
Friday, February 2, 2024
Partnership, Parent, Body, Research, Nike, Athlete, Tennis, Love, Mentorship, Hard Knock Life, Sport

"As a champion of self-esteem for girls, Dove is committed to providing tools and resources like Body Confident Sport to help them stay confident in the activities that are important to them.

Key Points: 
  • "As a champion of self-esteem for girls, Dove is committed to providing tools and resources like Body Confident Sport to help them stay confident in the activities that are important to them.
  • Venus recently teamed up with Dove for the launch of the Body Confident Sport program in October.
  • I'm honored to work alongside Dove to further their mission of empowering girls and making sports a place where all girls feel confident."
  • The Body Confident Sport program aims to reach one million young people annually, and is one of many resources from the Dove Self-Esteem Project.