Backcountry Partners with Utah Avalanche Center to Promote Snow Safety
Retrieved on:
Thursday, December 7, 2023
PARK CITY, Utah, Dec. 7, 2023 /PRNewswire/ -- Backcountry, the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its 'Know Before You Go" program. The announcement coincides with the fifth annual Avalanche Awareness Week, established to promote avalanche rescue skills ahead of the snow sports season. This partnership dovetails Backcountry's gear expertise with UAC's educational expertise to help individuals be safer in the backcountry this winter.
Key Points:
- The partnership will amplify avalanche safety awareness messaging, yield educational videos and provide gear guidance for backcountry enthusiasts
PARK CITY, Utah, Dec. 7, 2023 /PRNewswire/ -- Backcountry , the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its 'Know Before You Go" program. - The announcement coincides with the fifth annual Avalanche Awareness Week, established to promote avalanche rescue skills ahead of the snow sports season.
- "Backcountry's heritage in avalanche safety traces back to 1996 when we made our first online sale with the purchase of an avalanche beacon," says Colby Black, Backcountry CPO.
- Backcountry, along with its team of Gearhead experts, is equipped to help customers find the avalanche safety gear best suited for their individual needs.