Backcountry

BRP ELEVATES WINTER EXPERIENCES WITH 2025 SNOWMOBILE LINEUP AND ADDS TWO MORE ELECTRIC POWERED MODELS

Retrieved on: 
Tuesday, February 20, 2024
Special edition, EDT, Backcountry, EV, Rave, LED, Emotion, DS, Traction, Vibe, TSX, Shredding, Carbon, RAS, LFS, MXZ, GPS, Summit, BRP, Ranger, Ski-Doo, Lighting, Snow, Brutality, Attitude, KYB

From family fun, to winter explorers to hard core enthusiasts - there's a ride that fits for everyone.

Key Points: 
  • From family fun, to winter explorers to hard core enthusiasts - there's a ride that fits for everyone.
  • This year, BRP also adds two new electric models available to more commercial users such as ski centers and recreational resorts, as well as consumers to play around their cabin.
  • In 2025, BRP is very pleased to offer two new electric models, the Ski-Doo Expedition Electric and another Lynx Adventure Electric, designed for more multi-use applications.
  • The Ski-Doo Grand Touring Electric, Expedition Electric and Lynx Adventure Electric* allow riders to discover the spectacular winter landscape and enjoy the outdoors like never before!

Veteran Opportunities: No Barriers Opens Applications for 2024 Expense-Paid Programming

Retrieved on: 
Tuesday, January 23, 2024
Community, Backcountry, Exploration, Happiness, Curriculum, Identity, What's Within, Disability, Wilderness

No Barriers accepting 2024 applications for expense-paid opportunities, empowering Veterans with disabilities.

Key Points: 
  • No Barriers accepting 2024 applications for expense-paid opportunities, empowering Veterans with disabilities.
  • If you are a Veteran with a visible or invisible disability or you know a Veteran with a disability, No Barriers is now accepting applications and nominations for 2024 expense-paid opportunities.
  • Basecamp experiences allow Veterans to immerse themselves in multi-day programs at the picturesque No Barriers Mountain Campus nestled in the mountains of Northern Colorado.
  • If you or someone you know is interested in the 2024 Warriors Season, we encourage you to apply or nominate a Veteran today: Link .

Backcountry Partners with Utah Avalanche Center to Promote Snow Safety

Retrieved on: 
Thursday, December 7, 2023
Sale, Safety, DNA, Organization, The Avalanches, Snow, Social media, Partnership, Skiing, UAC, Knowledge, Human, Education, Tourism, Gearhead, Backcountry

PARK CITY, Utah, Dec. 7, 2023 /PRNewswire/ -- Backcountry, the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its 'Know Before You Go" program. The announcement coincides with the fifth annual Avalanche Awareness Week, established to promote avalanche rescue skills ahead of the snow sports season. This partnership dovetails Backcountry's gear expertise with UAC's educational expertise to help individuals be safer in the backcountry this winter.

Key Points: 
  • The partnership will amplify avalanche safety awareness messaging, yield educational videos and provide gear guidance for backcountry enthusiasts
    PARK CITY, Utah, Dec. 7, 2023 /PRNewswire/ -- Backcountry , the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its 'Know Before You Go" program.
  • The announcement coincides with the fifth annual Avalanche Awareness Week, established to promote avalanche rescue skills ahead of the snow sports season.
  • "Backcountry's heritage in avalanche safety traces back to 1996 when we made our first online sale with the purchase of an avalanche beacon," says Colby Black, Backcountry CPO.
  • Backcountry, along with its team of Gearhead experts, is equipped to help customers find the avalanche safety gear best suited for their individual needs.

Arrive Recommerce Appoints Veteran CTO to Pilot Next Growth Phase

Retrieved on: 
Thursday, December 7, 2023
Automation, Overstock.com, Mastercard, Pedigree, Backcountry, Engineering, American Express, Sales, Fintech

SANTA MONICA, Calif., Dec. 7, 2023 /PRNewswire/ -- Arrive Recommerce (Arrive), the technology company that powers resale for leading brands and retailers, proudly announces the appointment of Alec Wilkins as Chief Technology Officer.

Key Points: 
  • SANTA MONICA, Calif., Dec. 7, 2023 /PRNewswire/ -- Arrive Recommerce (Arrive), the technology company that powers resale for leading brands and retailers, proudly announces the appointment of Alec Wilkins as Chief Technology Officer.
  • He will play a pivotal role in shaping the future of the company's platform technology during a time of radical expansion for Arrive.
  • Arrive, the tech company that powers resale for brands and retailers, announces the appointment of Alec Wilkins as CTO.
  • Wilkins shared his enthusiasm about joining Arrive Recommerce, stating, "I am thrilled to be part of Arrive Recommerce, a company at the forefront of reshaping the recommerce landscape.

U.S. Ski & Snowboard Partners with Backcountry to Elevate Merchandise Program

Retrieved on: 
Wednesday, December 6, 2023
Collection, History, U.S. Ski & Snowboard, NGB, Partnership, Parent, Sport, Volunteering, Sports equipment, Olympic, Backcountry

PARK CITY, Utah, Dec. 6, 2023 /PRNewswire/ -- U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding, is elevating its merchandise program in an exclusive partnership with Backcountry, the leading specialty retailer for outdoor gear and apparel.

Key Points: 
  • Ski & Snowboard , the national governing body of Olympic skiing and snowboarding, is elevating its merchandise program in an exclusive partnership with Backcountry , the leading specialty retailer for outdoor gear and apparel.
  • Ski & Snowboard merchandise collection with new hoodie and t-shirt designs that embody the spirit of the U.S.
  • Ski & Snowboard merchandise is available exclusively on the Backcountry website at https://www.backcountry.com/usskiandsnowboard .The new U.S.
  • Ski & Snowboard is the Olympic and Paralympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah.

DECATHLON ACQUIRES BERGFREUNDE

Retrieved on: 
Monday, November 27, 2023
Acquisition, Ecosystem, Backcountry, Partnership, Growth

LILLE, France, Nov. 27, 2023 /PRNewswire/ -- DECATHLON is pleased to announce the acquisition of Bergfreunde, an online specialist retailer for mountain sports, climbing, and outdoor equipment.

Key Points: 
  • LILLE, France, Nov. 27, 2023 /PRNewswire/ -- DECATHLON is pleased to announce the acquisition of Bergfreunde, an online specialist retailer for mountain sports, climbing, and outdoor equipment.
  • Upon closing, Bergfreunde will remain an autonomous & independent subsidiary, operating under the Bergfreunde brand, with their current business model being unchanged.
  • Barbara Martin Coppola, Chief Executive Officer of DECATHLON, says: "This strategic partnership will enable DECATHLON to strengthen our global outdoor offering with a recognised and valued premium pure-player.
  • We look forward to benefiting from DECATHLON's leadership in sustainability, internationalization and scaling," explains Matthias Gebhard, Managing Director of Bergfreunde.

Backcountry Announces Sale of European Subsidiary, Bergfreunde

Retrieved on: 
Monday, November 27, 2023
Slate, LLP, Growth, Motorsport, Acquisition, Competitive Cyclist Racing Team, Partnership, J.P. Morgan & Co., Marketing, Backcountry, Decathlon

PARK CITY, Utah, Nov. 27, 2023 /PRNewswire/ -- Backcountry, the leading, premium specialty retailer of outdoor gear and apparel, has entered into a definitive agreement to sell its European subsidiary, Bergfreunde, to Decathlon, a global sporting goods retailer based in France. This strategic decision will allow Backcountry to reduce leverage and focus on amplifying its core business in the North American market.

Key Points: 
  • This strategic decision will allow Backcountry to reduce leverage and focus on amplifying its core business in the North American market.
  • The successful partnership with Backcountry has positioned Bergfreunde to further grow its European footprint alongside Decathlon, with its 45+ years of experience and deep international roots within the outdoor market.
  • "Closing this deal will allow Backcountry to focus on furthering its commitment to the North American market, as well as explore new opportunities to expand the Backcountry brand."
  • J.P. Morgan Securities acted as financial advisor to Backcountry and Skadden, Arps, Slate, Meagher & Flom LLP acted as legal advisor.

DECATHLON ACQUIRES BERGFREUNDE

Retrieved on: 
Monday, November 27, 2023
Acquisition, Ecosystem, Backcountry, Partnership, Growth

LILLE, France, Nov. 27, 2023 /PRNewswire/ -- DECATHLON is pleased to announce the acquisition of Bergfreunde, an online specialist retailer for mountain sports, climbing, and outdoor equipment.

Key Points: 
  • LILLE, France, Nov. 27, 2023 /PRNewswire/ -- DECATHLON is pleased to announce the acquisition of Bergfreunde, an online specialist retailer for mountain sports, climbing, and outdoor equipment.
  • Upon closing, Bergfreunde will remain an autonomous & independent subsidiary, operating under the Bergfreunde brand, with their current business model being unchanged.
  • Barbara Martin Coppola, Chief Executive Officer of DECATHLON, says: "This strategic partnership will enable DECATHLON to strengthen our global outdoor offering with a recognised and valued premium pure-player.
  • We look forward to benefiting from DECATHLON's leadership in sustainability, internationalization and scaling," explains Matthias Gebhard, Managing Director of Bergfreunde.

Backcountry Expands In-House Brands with Wholesale Partnerships

Retrieved on: 
Tuesday, November 14, 2023
Athlete, GORE-TEX, Pertex, Outdoor retailer, Wasatch Range, Retail, Fashion design, Gearhead, Backcountry

PARK CITY, Utah, Nov. 14, 2023 /PRNewswire/ -- Backcountry, the leading specialty retailer for outdoor gear and apparel, announces its expansion into wholesale business with its popular in-house name-sake brand, Backcountry. The retailer has been offering Backcountry-designed product, inspired by its team of Gearhead experts, since 2018. Consumers will be able to shop these collections at select retailers nationwide, starting in fall 2024.

Key Points: 
  • PARK CITY, Utah, Nov. 14, 2023 /PRNewswire/ -- Backcountry , the leading specialty retailer for outdoor gear and apparel, announces its expansion into wholesale business with its popular in-house name-sake brand, Backcountry .
  • "Backcountry has made significant strides in creating an omnichannel experience for its consumers," says Colby Black, Backcountry CPO.
  • The wholesale assortment will include product from the brand's fall/winter 2024 line that tackle pursuits on and off the mountain.
  • Tried and true favorites like the award-winning Backcountry Cottonwoods GORE-TEX Jacket and a brand-new Backcountry Shell Anorak will be among the key products offered to wholesale customers.

Christy Sports Welcomes New Chief Executive Officer, Chief Marketing Officer and Chief Merchandising Officer

Retrieved on: 
Thursday, November 2, 2023
Sport, E-commerce, Strategic planning, Nuelles, Brick, New Jersey Department of Labor and Workforce Development, History, Overstock.com, Merchandising, Nike, HauteLook, Marketing, Partner, Culture, Management, Nordstrom, Backcountry

Pete LaBore joins as Chief Executive Officer, Danielle Quatrochi as Chief Marketing Officer and Mimi Nuelle as Chief Merchandising Officer.

Key Points: 
  • Pete LaBore joins as Chief Executive Officer, Danielle Quatrochi as Chief Marketing Officer and Mimi Nuelle as Chief Merchandising Officer.
  • “We are thrilled to have Pete, Danielle, and Mimi join the Christy Sports team,” says Dan Galpern, a Partner at TZP Group , an investor in Christy Sports.
  • “Pete’s vision, passion for building customer experience and collaborative team culture made him the perfect choice as the new CEO.
  • “Christy Sports was founded in service, and I look forward to continuing that customer centric approach and elevating the brand’s awareness so a new generation can experience the Christy Sports difference.”
    Mimi Nuelle joins Christy Sports as Chief Merchandising Officer bringing more than 20 years of merchandising experience.