FIRSTENERGY STADIUM

LAVA and Wicket Join Forces to Make Game Day Friction-Free for Fans

Retrieved on: 
Tuesday, December 12, 2023
Sale, Beer, SAN, Cleveland Browns, ROI, LAVA, Information technology, Biometrics, Hatred, Aramark, Partnership, CMO, Sport, Face, Restaurant, Sales, Wicket

SAN FRANCISCO and CAMBRIDGE, Mass., Dec. 12, 2023 /PRNewswire-PRWeb/ -- LAVA, innovator of the real-time data experience platform for brand engagement, and Wicket, the leading facial authentication platform provider for sports and live events, are partnering to create a smooth, fast and touchless experience for fans at sports and entertainment events - from the turnstile to the concession stand. The partnership includes both technical and go-to-market collaborations that connect Wicket's biometric identification capabilities with the LAVA RealtimeAI™ platform to streamline a wide variety of experiences within the stadium.

Key Points: 
  • Once a fan's identity has been authenticated, the Wicket system notifies the LAVA loyalty platform, which can automatically personalize the game-day experience for that fan in a variety of ways.
  • Technology from Wicket and LAVA has already enhanced the experience of fans who attend home games at the Cleveland Browns Stadium.
  • "We are fortunate to have great partners such as Lava, Wicket, Tapin2, and Aramark collaborating to pioneer the Express Beer concept.
  • The combination of Wicket's biometric identification and LAVA's real-time personalization gives loyalty managers new ways to make game day more enjoyable," said Jeff Boehm, CMO at Wicket.

Wendy's Celebrates the Next Generation of Sports Journalists with the 2023 Cleveland Browns Jr. Reporter Sweepstakes

Retrieved on: 
Monday, November 20, 2023
Journalism, Cleveland Browns, Love, Tony Brown (wide receiver), 1963 Pittsburgh Steelers season, Wendy's, Pittsburgh Steelers, Cooperative, Family, Human, Lilium, Wendy

CLEVELAND, Nov. 20, 2023 /PRNewswire/ -- An 11-Year-Old Browns fan, Lily Raghavan, won Wendy's® Cleveland Browns Jr. Reporter contest and interviewed Browns kicker Dustin Hopkins at CrossCountry Mortgage Campus for the Cleveland Browns social accounts and gave an on-field weather report at the game. Lily and her family scored the ultimate touchdown of prizes which included an exclusive tour of the Browns practice facility and Cleveland Browns Stadium, a Myles Garrett autographed jersey, a Wendy's swag bag with a gift card, and club tickets to the Browns game on November 19. The family traveled from Sleepy Hollow, NY to attend the game and helped Lily achieve her dream of becoming the Jr. Reporter.

Key Points: 
  • 11-Year-Old Browns fan, Lily Raghavan, won Wendy's Cleveland Browns Jr. Reporter Sweepstakes and received an on-field ovation at the November 19 game against the Pittsburgh Steelers
    CLEVELAND, Nov. 20, 2023 /PRNewswire/ -- An 11-Year-Old Browns fan, Lily Raghavan, won Wendy's® Cleveland Browns Jr. Reporter contest and interviewed Browns kicker Dustin Hopkins at CrossCountry Mortgage Campus for the Cleveland Browns social accounts and gave an on-field weather report at the game.
  • The family traveled from Sleepy Hollow, NY to attend the game and helped Lily achieve her dream of becoming the Jr. Reporter.
  • The second-place winner, Lily G., 9, received tickets to the November 19 game, a Browns autographed mini-helmet and a Wendy's gift card.
  • "Wendy's and the Cleveland Browns are excited to team up once again for the annual Jr. Reporter contest.