Champagne Perrier-Jouët launches new campaign embodying the unity of art, nature and champagne with "Perrier-Jouët House of Wonder," an immersive floral-forward pop-up in New York City
NEW YORK, Nov. 8, 2023 /PRNewswire/ -- Maison Perrier-Jouët proudly invites people to join the iconic champagne house on its quest for a more sustainable future with the U.S. launch of its newest campaign, "Fill Your World With Wonder." The emotive new creative heroes the message it all starts with a flower, reminding us that humankind is part of nature, just like flowers and all other plant and animal species, not apart from it, to inspire us to rethink our relationship with nature. The message is a modern expression of the iconic champagne House's rich history and longstanding identity rooted in art, nature and the symbolism of the flower. To bring to life the unity of the House's founding passions nature, art and champagne, Perrier-Jouët is unveiling an immersive floral dreamscape — "Perrier-Jouët House of Wonder" — located at Hudson Yards in New York City available for ticketed consumers 21+ to visit December 1-2.
- The message is a modern expression of the iconic champagne House's rich history and longstanding identity rooted in art, nature and the symbolism of the flower.
- To bring to life the unity of the House's founding passions nature, art and champagne, Perrier-Jouët is unveiling an immersive floral dreamscape — "Perrier-Jouët House of Wonder" — located at Hudson Yards in New York City available for ticketed consumers 21+ to visit December 1-2.
- In collaboration with female-led floral design company FLOWERBX, "Perrier-Jouët House of Wonder" brings to life a curation centered around art, nature and champagne, directly inspired by Maison Belle Epoque in Epernay, Champagne.
- Nurtured over the centuries, this relationship with nature continues, inspiring Perrier-Jouët at each stage in the elaboration of its wines.