Historias

Afro-Latina Network CEO Rita Bautista Changes Way National Brands Connect with Latinx Consumers; Latina Podcasters has authentic voices to attract listeners, advertisers

Retrieved on: 
Wednesday, May 31, 2023
Male, Gen, Education, Culture, McDonald's, Historias, Woman, Millennials, Macdonald, Generation Z, Government, Advertising, Hearing, ABC, Chase, Sport, City, Growth, P&G, Mental health, Times New Roman, Social media, Ulta Beauty, Latinx

HOUSTON, May 31, 2023 /PRNewswire-PRWeb/ -- Since 2019, Rita Bautista, a Houston-based businesswoman who is the Afro-Latina Network CEO of Latina Podcasters, has been speaking to her generation, that of Latinx whose age range is from 25 to 44, through podcasts that resonate with them and their culture while creating a successful formula that connects them with national brands such as McDonald's, ABC, Chase, P&G, and Ulta Beauty.

Key Points: 
  • "Major brands come to us and want to put their ads on our podcasts to reach their audiences," said Bautista.
  • "What we do is curate authentic ads through the voices of our podcasters.
  • Therefore, we serve as the connector for brands to the audience through our network of podcasts."
  • The podcasts appear on the group's two subsidiaries: Latino Pods features shows geared for a male audience, and Latina Podcasters Network showcases programming for women.