PLAY.WORKS JAMS WITH HENDRIX IN NEW CTV SLOTS AND TRIVIA GAMES
Retrieved on:
Tuesday, May 23, 2023
to launch a casual slots and video trivia games inspired by the lyrics and music of legendary guitarist Jimi Hendrix.
Key Points:
- to launch a casual slots and video trivia games inspired by the lyrics and music of legendary guitarist Jimi Hendrix.
- The Play.Works' The Jimi Hendrix™ Experience is a rocking CTV slots game, now available on Roku, and soon to be rolled out to other Play.Works partners reaching over 250 million households worldwide.
- Later this year, the second act to take the stage will be Jimi Hendrix trivia, an engaging video trivia game that takes CTV gaming to the next level.
- DMA United structured the relationship on behalf of Authentic Hendrix LLC, Experience Hendrix L.L.C., and Sony Music Entertainment.