Cultural report

From Fashion-Forward to Social Good, Lion Brand Yarn 2023 Culture Report Highlights Top 10 Trends to Watch for the 45 Million Knitters and Crocheters in the U.S.

Retrieved on: 
Monday, April 10, 2023

CARLSTADT, N.J. , April 10, 2023 /PRNewswire/ -- From TikTok to fashion houses, knitting and crocheting are having a moment, gaining legions of new fans during the pandemic as the fiber arts continue to grow their influence in mainstream culture and attract more crafters across generations. Lion Brand Yarn, the oldest producer of knitting and craft yarn in the United States, has released its 2023 Culture Report, unveiling the top 10 trends to watch this year, ranging from coastal-chic to crochet-to-slay fashions and sustainability. The list was compiled by Lion Brand Yarn's influencers and trend-watchers.

Key Points: 
  • Lion Brand Yarn, the oldest producer of knitting and craft yarn in the United States, has released its 2023 Culture Report, unveiling the top 10 trends to watch this year, ranging from coastal-chic to crochet-to-slay fashions and sustainability.
  • "In 2023, the fiber arts continue to embed themselves in culture, from runway to street style, mental health and environmental sustainability," said Jessica Hendrickson, Design Director of Lion Brand Yarn.
  • According to Year on TikTok: 2022, smaller communities like Crocheters of TikTok increased in popularity, making TikTok's list of favorite communities.
  • Many yarn companies, including Lion Brand Yarn, are working to develop and offer sustainable products made from natural or recycled sources like plastic bottles.