Anthropologie Announces Expanded Collaboration with Cotton Incorporated's Blue Jeans Go Green™ Denim Recycling Program
PHILADELPHIA, Feb. 5, 2024 /PRNewswire/ -- Anthropologie, the global lifestyle brand, announced today their collaboration with Cotton Incorporated's Blue Jeans Go Green™ program: an initiative at the forefront of denim recycling. Beginning today, Anthropologie customers are invited to bring in their pre-loved denim to any of the brand's 200+ US retail locations. Through the collaboration, the old denim will be recycled into insulating material used in various applications of Cotton Incorporated's consumer sustainability program.
- Through Their A Greater Good Platform, The Brand Commits to Sustainability Efforts with Denim Circularity Goal
PHILADELPHIA, Feb. 5, 2024 /PRNewswire/ -- Anthropologie , the global lifestyle brand, announced today their collaboration with Cotton Incorporated's Blue Jeans Go Green™ program: an initiative at the forefront of denim recycling. - Beginning today, Anthropologie customers are invited to bring in their pre-loved denim to any of the brand's 200+ US retail locations.
- Through the collaboration, the old denim will be recycled into insulating material used in various applications of Cotton Incorporated's consumer sustainability program.
- This will be the third consecutive year Anthropologie will be taking part in the Blue Jeans Go Green™ program and has evolved denim recycling to be implemented as a year-round, always on initiative.