QVC Announces Expanded Commitment to Accessible Product Assortments & Video Shopping Experiences
Retrieved on:
Wednesday, March 8, 2023
Virtual, Dance, Electronics, Injury, Qurate Retail Group, Life, People's Choice Awards, GMM, Diagnosis, Beauty, Movement, Inclusion, The New York Times Best Seller list, Equity, MS, Legally Blonde, Social media, Diversity, Chanel, MagnaReady, Woman, Education, Hollywood, Dancing with the Stars, QVC, Time (magazine), Accessibility, Miu Miu, Disability, Time Person of the Year, EST, Multiple sclerosis, Photography, Safety, Introducing, Selma Blair, Marketing, Ageing, Fashion, Retail, Online shopping
WEST CHESTER, Pa., March 8, 2023 /PRNewswire/ -- QVC®, a world leader in live video commerce ("vCommerce"), today announced an expanded commitment to growing its accessible and adaptive assortments, streamlining how customers find and explore them, and enhancing the accessibility of its end-to-end shopping experience. As part of this journey, QVC has named actor, best-selling author and disability advocate Selma Blair as its Brand Ambassador for Accessibility. QVC is part of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP).
Key Points:
- WEST CHESTER, Pa., March 8, 2023 /PRNewswire/ -- QVC®, a world leader in live video commerce ("vCommerce"), today announced an expanded commitment to growing its accessible and adaptive assortments, streamlining how customers find and explore them, and enhancing the accessibility of its end-to-end shopping experience.
- As part of this journey, QVC has named actor, best-selling author and disability advocate Selma Blair as its Brand Ambassador for Accessibility .
- In addition, QVC has introduced "Accessible Living," an on-air show focused on essential home products that simplify everyday tasks and promote independent living.
- Across all vCommerce programming, QVC is demonstrating accessibility features of products more frequently, while also representing the disability, aging, post-surgery and recovery, and caregiving communities in product presentations and photography.