Sweethearts sends 'sweet-and-desist' to Big Tech over 'like' button
Retrieved on:
Tuesday, February 7, 2023
BRYAN, Ohio, Feb. 7, 2023 /PRNewswire/ -- This week, Sweethearts Candies, a product of Spangler Candy Company, is sending a "sweet-and-desist" open letter to all social media platforms sweetly requesting discontinuation of the use of the heart as a "like" button. The cheeky message states that the like button has lost its meaning and that Sweethearts is going to reinstate the value of sharing "like" with the world.
Key Points:
- The cheeky message states that the like button has lost its meaning and that Sweethearts is going to reinstate the value of sharing "like" with the world.
- "The word 'like' used to really mean something before Big Tech companies got their hands on it.
- Or in this case, their fingers," said Kirk Vashaw, CEO of Spangler Candy Company, Sweethearts' family-owned parent company.
- The sweet-and-desist suggests a new button that better describes what people mean when they tap it, including a "heard" button, a "seen" button and a "cool story bro" button, among others.