Comcast Technology Solutions Selected to Provide Centralized Video Platform for FIA Rally Championships by WRC Promoter
Retrieved on:
Wednesday, September 7, 2022
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DENVER, Sept. 7, 2022 /PRNewswire/ -- Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to content providers, operators, and advertisers, announced today that its Cloud Video Platform is being deployed as the new unified back-end platform by WRC Promoter GmbH to support FIA World Rally Championship (WRC), FIA European Rally Championship (ERC), FIA World Rallycross Championship (World RX), and FIA European Rallycross Championship (Euro RX). In addition, Comcast Technology Solutions will power the forthcoming 24/7 Rally TV channel featuring all of the championships syndicated to global TV networks and OTT platforms, expected to launch next year.
Key Points:
- It is responsible for all commercial aspects of the FIA World Rally Championship, FIA World Rallycross Championship, and FIA European Rally Championship, including TV production, marketing, and global sponsorship rights.
- Specifically, WRC Promoter will use Comcast Technology Solutions' Cloud Video Platform to provide a comprehensive video management platform for centralized ingest, transcoding and processing of live and on-demand video; metadata management; content recommendations; content protection and rights enforcement; commerce and subscription management; content delivery ; and playout across connected devices and apps.
- For FIA World Rallycross Championship (World RX) and FIA European Rallycross Championship visit: https://www.fiaworldrallycross.com/world-rx/ , and for FIA European Rally Championship (ERC), visit: https://www.fiaerc.com/erc/ .
- Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite, that provides the industry with the technology, scale and expertise to expand and navigate the rapidly-changing media and entertainment technology landscape.