Arctic Mission: The Great Adventure

ATLAS OCEAN VOYAGES' NEW "DISCOVER YOURSELF - DISCOVER THE WORLD ANEW" MARKETING CAMPAIGN CONNECTS TRAVELERS WITH THEIR ADVENTURERS WITHIN

Retrieved on: 
Thursday, March 31, 2022

FORT LAUDERDALE, Fla., March 31, 2022 /PRNewswire/ -- Taking the Atlas Ocean Voyages brand to the next level, the luxe-adventure expedition line announced today a new marketing campaign called "Discover Yourself – Discover the World Anew." The new campaign focuses on new travel experiences that redefine luxury and adventure as guests immerse in new travel experiences aboard Atlas' luxe-adventure voyages. A new brand video, called "Life's Great Adventures Start From Within," spearheads the new campaign and showcases shipboard and shoreside experiences depicted with new, spectacular footage captured aboard the newly launched World Navigator. Both Inspirational and aspirational, the nearly three-minute video shows the glamorous and exciting day-in-the-life aboard an Atlas luxe-adventure voyage. To view the new "Life's Great Adventures Start From Within" video, please visit www.AtlasOceanVoyages.com.

Key Points: 
  • Both Inspirational and aspirational, the nearly three-minute video shows the glamorous and exciting day-in-the-life aboard an Atlas luxe-adventure voyage.
  • "We are proud to present Atlas Ocean Voyages' new marketing campaign," said Alberto Aliberti, President of Atlas Ocean Voyages.
  • "Discover Yourself Discover the World Anew is the next rendition of Atlas' marketing campaign to inspire travelers to embark on a luxe-adventure voyage of a lifetime to remote and captivating destinations around the world.
  • "The new Discover Yourself Discover the World Anew campaign captures the essence of our brand in a fresh, exciting way," said Colleen Rodriguez, Vice President of Marketing, Atlas Ocean Voyages.