Malibu

Malibu & DJ Dillon Francis Remix an Internet Sensation into a Summer Anthem You Can't Ignore

Retrieved on: 
Tuesday, August 4, 2020
Songs, Malibu, Ricard

NEW YORK, Aug. 4, 2020 /PRNewswire/ -- Malibu is bringing a little bit of sunshine to the world this summer through a partnership with Platinum Selling American DJ and producer Dillon Francis and over 30 Malibu Ambassadors from seven different countries for the launch of #TheCoconutChallenge.

Key Points: 
  • NEW YORK, Aug. 4, 2020 /PRNewswire/ -- Malibu is bringing a little bit of sunshine to the world this summer through a partnership with Platinum Selling American DJ and producer Dillon Francis and over 30 Malibu Ambassadors from seven different countries for the launch of #TheCoconutChallenge.
  • At the same time, Malibu recognizes the impact of COVID-19 and is leveraging #TheCoconutChallenge to support the recovery of businesses most affected by the pandemic.
  • "Malibu has been committed to inspiring the fun spirit of summer," said Troy Gorczyca Brand Director of Malibu at Pernod Ricard North America.
  • "The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain," said Dillon Francis.

Malibu & DJ Dillon Francis Remix an Internet Sensation into a Summer Anthem You Can't Ignore

Retrieved on: 
Tuesday, August 4, 2020
Songs, Malibu, Tiësto discography, Absolut Vodka

To the beat of The Coconut Nut Malibu Remix , over 30 Malibu Ambassadors from around the world will spark a dance craze #TheCoconutChallenge.

Key Points: 
  • To the beat of The Coconut Nut Malibu Remix , over 30 Malibu Ambassadors from around the world will spark a dance craze #TheCoconutChallenge.
  • "#TheCoconutChallenge represents summer fun and the spirit of being together," said Johan Radojewski, Vice President of Global Marketing for Malibu at The Absolut Company.
  • "The partnership of our ambassadors from across the globe and the talents of Dillon Francis gives us the opportunity to share a little bit of sunshine."
  • "The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain," said Dillon Francis.

Malibu Makes A Splash Of Fun With New Sparkling Malt Beverage

Retrieved on: 
Monday, February 24, 2020
Malibu, Food and drink, Alcopops, Drinks

Enjoy the sweet and refreshing taste of the sparkling ready-to-drink malt beverage with friends and family to kick-off the best summer ever.

Key Points: 
  • Enjoy the sweet and refreshing taste of the sparkling ready-to-drink malt beverage with friends and family to kick-off the best summer ever.
  • Nowadays, everyone is looking for an effortless yet delicious beverage to pair with their favorite people and fun experiences and Malibu Splash is making it easier than ever!
  • Consumers can unleash their sunny spirit with Malibu's newest sparkling malt beverage that packs great taste in a portable package.
  • Conveniently packaged in 12-ounce slim cans, Malibu Splash comes in four exciting flavors including Strawberry, Lime, Passion Fruit, and Pineapple.

Malibu Announces the Return of The Malibu Games for Summer 2019, Continuing Its Digital-first Influencer Approach

Retrieved on: 
Thursday, May 16, 2019
Malibu, Influencer marketing, Food and drink, Business

LONDON, May 16, 2019 /PRNewswire/ -- Malibu is ramping up its influencer programme for the global roll out of The Malibu Games 2019.

Key Points: 
  • LONDON, May 16, 2019 /PRNewswire/ -- Malibu is ramping up its influencer programme for the global roll out of The Malibu Games 2019.
  • Starting in 2018, the content from the inaugural games kick-off event generated 5.4M engagements, 155M video views and 2.1M website visits.
  • Through a strategic influencer platform employed through The Malibu Games, Malibu aims to drive fame and reach, ultimately becoming one of the most talked about spirits brands during summer.
  • Monica Hhle, Malibu Global Marketing Manager explains: "Our digital-first approach combined with influencer collaborations is what keeps Malibu front of mind with young adults.

Malibu Announces the Return of The Malibu Games for Summer 2019, Continuing Its Digital-first Influencer Approach

Retrieved on: 
Thursday, May 16, 2019
Malibu, Influencer marketing, Food and drink, Business

LONDON, May 16, 2019 /PRNewswire/ -- Malibu is ramping up its influencer programme for the global roll out of The Malibu Games 2019.

Key Points: 
  • LONDON, May 16, 2019 /PRNewswire/ -- Malibu is ramping up its influencer programme for the global roll out of The Malibu Games 2019.
  • Starting in 2018, the content from the inaugural games kick-off event generated 5.4M engagements, 155M video views and 2.1M website visits.
  • Through a strategic influencer platform employed through The Malibu Games, Malibu aims to drive fame and reach, ultimately becoming one of the most talked about spirits brands during summer.
  • Monica Hhle, Malibu Global Marketing Manager explains: "Our digital-first approach combined with influencer collaborations is what keeps Malibu front of mind with young adults.