PicPay of Brazil Chooses ActionIQ to Enhance Customer Experience and Support Massive Growth
Retrieved on:
Monday, September 27, 2021
NEW YORK, Sept. 27, 2021 /PRNewswire/ --ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that PicPay, Brazil's largest payments application, has selected ActionIQ to deliver superior customer experience to its rapidly growing customer base.
Key Points:
- NEW YORK, Sept. 27, 2021 /PRNewswire/ --ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that PicPay, Brazil's largest payments application, has selected ActionIQ to deliver superior customer experience to its rapidly growing customer base.
- "As PicPay continues its enormous growth trajectory, it's critical for us to enhance customer experience and strengthen customer loyalty," said Gui Telles, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO) at PicPay.
- "2020 was a year of explosive growth for PicPay in terms of customer base and revenue," said Tamara Gruzbarg, Head of Customer Insights & Strategy at ActionIQ.
- ActionIQ helps G2000 companies by connecting their first-party customer data, providing an easy-to-use interface for business users to access customer insights and enabling customer experience orchestration across channels.