TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year; USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best on CTV
The data, based on TVisions single source panel which measures TV viewing behavior across both linear and CTV, shows that USAA, Subaru and Charmin are among the brands best engaging CTV viewers right now.
- The data, based on TVisions single source panel which measures TV viewing behavior across both linear and CTV, shows that USAA, Subaru and Charmin are among the brands best engaging CTV viewers right now.
- In addition to brand performance data, the new report provides insight into how quickly share is shifting to CTV from linear television, and highlights which apps and content strategies are best capturing viewer attention.
- eMarketer reports that spending on CTV advertising will reach nearly $18 billion by 2024.
- This report highlights data available within TVisions CTV Planning and Streaming Analytics tools, and gives insight into whats really happening with CTV viewing.