Branding Expert Jane Cavalier: What Cancel Culture Really Means and How Brands Need to Respond
Retrieved on:
Tuesday, February 22, 2022
People, Risk, Wharton School of the University of Pennsylvania, VUCA, Yale School of Management, Cleveland Indians, University, Ostracism, Culture, Politics, Industry, New York University Stern School of Business, Thought, Social media, Black, Wendell Pritchett, Yale school, Washington Football Team, Good Books International, AT, Publishing, Management, Book, The Human Side, ExxonMobil, Imagination, Motorola, McCann (company), Public relations, Toy, Entertainment, Business, Cavalier
"Traditional brands have sold without any accountability for their cultural impact, which is now being challenged by the cancel culture," says Cavalier.
Key Points:
- "Traditional brands have sold without any accountability for their cultural impact, which is now being challenged by the cancel culture," says Cavalier.
- "Brands can no longer do what they want without considering the negative and positive effects on people and society."
- Because brands deliver pervasive cues within our culture with the ability to penetrate consciousness, they are social powerhouses.
- It provides a powerful reflection on challenges facing humanity right now and how brands can empower a better world."