A New Lifestyle Beauty Brand with Alicia Keys

e.l.f. Beauty and Alicia Keys Announce the Creation of A Lifestyle Beauty Brand

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Wednesday, August 5, 2020
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Beauty (NYSE: ELF) today announced the creation of a groundbreaking new lifestyle beauty brand with Alicia Keys, 15-time Grammy-Award winning artist, producer, actress, and New York Times best-selling author.

Key Points: 
  • Beauty (NYSE: ELF) today announced the creation of a groundbreaking new lifestyle beauty brand with Alicia Keys, 15-time Grammy-Award winning artist, producer, actress, and New York Times best-selling author.
  • Beauty.
  • Beauty and President of the New Lifestyle Beauty Brand with Alicia Keys.
  • About A New Lifestyle Beauty Brand with Alicia Keys:
    In 2021, we anticipate the launch of a lifestyle beauty brand created with artist, producer, actress, and New York Times best-selling author Alicia Keys.