Provenance Announces $40 Million Investment in MeUndies
Retrieved on:
Monday, November 23, 2020
Provenance, a growth equity investment firm based in Los Angeles, today announced it has made a $40 million investment in MeUndies, a leading mens and womens underwear, sleepwear, and loungewear brand with a fiercely loyal community of Gen Z and millennial customers.
Key Points:
- Provenance, a growth equity investment firm based in Los Angeles, today announced it has made a $40 million investment in MeUndies, a leading mens and womens underwear, sleepwear, and loungewear brand with a fiercely loyal community of Gen Z and millennial customers.
- The investment will help MeUndies expand its capabilities in product design, production and distribution; further build the MeUndies online customer community; and expand the brands omnichannel operations into additional international markets and physical locations.
- We are highly impressed with Jonathan Shokrian and his team and their proven ability to deliver on MeUndies growth strategy, said Anthony Choe, Founder of Provenance.
- We have a well-established foundation and this investment and our relationship with Provenance will enable us to expand our MeUndies brand community into new markets and new channels.