majotae

Avex Releases 100% Hemp Cloth T-shirt

Retrieved on: 
Wednesday, August 4, 2021
Environment, Textiles, Men, Online Retail, Consumer, Fashion, Manufacturing, Retail, Clothing, Japanese clothing, Culture, Biofuels, Hemp, Herbs, Obi, Kimono, Textile, majotae, Avex, MAJOTAE, AVEX

View the full release here: https://www.businesswire.com/news/home/20210804005064/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210804005064/en/
    100% hemp cloth T-shirt made by majotae (Photo: Business Wire)
    By maximizing the company's knowhow in creating entertainment contents, Avex shares with the world a new concept in sustainabilityhemp cloth, which combines both comfort as clothing, and earth-friendly, ecological aspects.
  • Majotae is a brand that utilizes modern technology to resurrect the true texture of the hemp cloth that Japanese people have used since ancient times.
  • Avex began this joint project in 2011 together with Shinichiro Yoshida, a leading expert in hemp cloth and an advisor to Avex, and Genbei Yamaguchi, 10th-generation Kondaya obi (kimono sash) artisan.
  • In 2018, the company acquired international patents*5 for the production and manufacturing processes of hemp cloth, and we will continue research and development.