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Subway® Testing New One Net Carb Bread Option With Hero Bread™ Backed By Seven-Time Super Bowl Champion Tom Brady

Retrieved on: 
Thursday, October 28, 2021

To help announce Subway's new product test, seven-time Super Bowl champion and Hero Labs investor Tom Brady shared a fun clip on social media earlier today enjoying a Subway sandwich made with Hero Bread.

Key Points: 
  • To help announce Subway's new product test, seven-time Super Bowl champion and Hero Labs investor Tom Brady shared a fun clip on social media earlier today enjoying a Subway sandwich made with Hero Bread.
  • Earlier this year, Brady poked fun of himself in a series of light-hearted commercials for Subway.
  • Subway is currently testing Hero Bread sandwich rolls for a limited time in Savannah, GA; Des Moines, IA; Colorado Springs, CO; and Boise, ID.
  • Hero Bread products are just as tasty as the original but with 0-1g net carb, 0g sugar, fewer calories and more protein and fiber.

Many Think Bread Is Broken, but There’s a Hero to the Rescue

Retrieved on: 
Thursday, October 28, 2021
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20211028005344/en/
    Hero Bread Founder and Chief Executive Officer Cole Glass is pictured holding Hero Bread footlong sandwich rolls exclusively available at select Subway locations.
  • Hero investor Tom Brady recently shared that Hero Bread sandwich rolls are available exclusively at Subway on his Instagram story.
  • Im not the biggest bread guy, but theres a new bread even I can eat, said Tom Brady.
  • Hero has partnered with Subway to offer Hero Bread sandwich rolls in Boise, ID, Colorado Springs, CO, Des Moines, IA, and Savannah, GA through mid-December.