Beverage Institute for Health and Wellness

SPINS and Cornerstone for Natural Partner to Enhance ELI Codes™ and Smart Shelf Tags™

Retrieved on: 
Wednesday, October 6, 2021

Smart Shelf Tags are retail shelf tags equipped with patented ELI Codes, that when scanned by a smartphone, display rich and exciting digital content such as videos, PDFs, web content, images, and product content & attributes to engage and educate in-store shoppers.

Key Points: 
  • Smart Shelf Tags are retail shelf tags equipped with patented ELI Codes, that when scanned by a smartphone, display rich and exciting digital content such as videos, PDFs, web content, images, and product content & attributes to engage and educate in-store shoppers.
  • Cornerstone will incorporate SPINS Product Intelligence data to its solution to help retailers easily implement Smart Shelf Tags for their private label products and to equip suppliers with a cost-effective solution to add advanced product content to their ELI Codes.
  • "SPINS is excited to be partnering with Cornerstone on this innovative solution," says Jay Lovelace, Chief Commercial Officer at SPINS.
  • Cornerstone for Natural created Smart Shelf Tags to help retailers and suppliers better communicate product benefits, engage shoppers, and retail in-store shoppers.