PBR Launching NFT Collectibles At World Finals With A Chance To Win A Chad Berger PBR Bucking Bull
Retrieved on:
Tuesday, October 26, 2021
Sport, IMG, Technology, Stack, NFT, TPD, Twitter, History, Professional Bull Riders, UTB, View, SmartMedia, Digital technology, YouTube, Television, The Lab, VEE, Social media, Commissioner, CEO, HTML, Facebook, Multimedia, Program, News, Non-fungible token, Acquisition, Ownership, Sale, CTO, SMT, Pluto TV, PBR, Cryptocurrency, Online shopping
PUEBLO, Colo., Oct. 26, 2021 /PRNewswire/ -- PBR (Professional Bull Riders) and SMT (SmartMedia Technologies) today announced that SMT has become an official licensee of PBR branded content fan tokens and NFTs (non-fungible tokens).
Key Points:
- A portion of any sale proceeds will be paid to the PBR riders and bull owners featured on the collectible cards.
- To launch the program at the 2021 PBR World Finals (Nov. 3 7 in Las Vegas), SMT is unveiling a NFT sweepstakes, in which one fan can win a '1 of 1' PBR Bucking Bull NFT, entitling the winner honoraryownership alongside Chad Berger and one of his PBR bucking bulls.
- The NFT holder's name will be listed in all PBR communications where the bull's ownership is referenced, including PBR television broadcasts, in-arena signage, PBR.com website, and PBR news releases.
- "We have created a customized fan engagement and loyalty program using PBR branded NFTs, allowing one lucky fan to be a stock contractor of a PBR bucking bull through NFT ownership.