Skateistan

Vans Spotlights the Power of Skateboarding in Partnership with Tony Hawk, Skateistan and Vans Athletes in New Community-focused Campaign

Retrieved on: 
Monday, June 21, 2021
Sports, Skateboarding, Individual sports, California culture, Skateistan, Tony Hawk, Vans, Skatepark, Pedro Barros

"No Matter How Big Skateboarding Gets, Never Forget Where It Starts"

Key Points: 
  • "No Matter How Big Skateboarding Gets, Never Forget Where It Starts"
    With this campaign, Vans reminds fans that skateboarding would not be where it is today without the strength of community.
  • In a new video campaign titled "Where It Starts", Vans and Skateistan zero in on what makes skateboarding so specialthe streets, skateparks, backyard pools and communities that built skateboarding from the ground up.
  • Fans will hear from skateboarding's most talented stars including skateboarding legend, Vans athlete, and Skateistan board member, Tony Hawk, Vans skaters Lizzie Armanto and Pedro Barros, and Skateistan ambassador Yann Horowitz.
  • "Unlike traditional sports where athletes are aided with scholarships and various government programs, skateboarding requires support at ground zero within its communities.