LaLiga and Relevent Sports expand their joint venture into Mexico to continue driving soccer growth across North America
Retrieved on:
Thursday, June 3, 2021
NEW YORK, June 3, 2021 /PRNewswire/ --LaLiga North America, a joint venture split 50/50 between LaLiga and Relevent Sports Group, will expand its operations to include Mexico as part of the territories that it manages with the aim of driving growth and increasing LaLiga and its clubs' brand presence in North America.
Key Points:
- NEW YORK, June 3, 2021 /PRNewswire/ --LaLiga North America, a joint venture split 50/50 between LaLiga and Relevent Sports Group, will expand its operations to include Mexico as part of the territories that it manages with the aim of driving growth and increasing LaLiga and its clubs' brand presence in North America.
- "For LaLiga, this is the ideal moment to seize the opportunity and accelerate our growth throughout North America," commented Javier Tebas, President of LaLiga.
- "LaLiga and Relevent Sports Group have delivered on the promise of their first-of-its-kind joint venture, by expanding the influence and reach of LaLiga throughout North America.
- LaLiga staff in Mexico will be integrated into the LaLiga North America team and expanded to further drive market development.