Dirndl

#WeLoveTheWiesn - The Munich breweries and the Oktoberfest family greeting the world

Retrieved on: 
Saturday, September 19, 2020

MUNICH, Sept. 19, 2020 /PRNewswire/ -- Gun salutes and the cry of 'Ozapft is' by the Mayor of Munich to announce the tapping of the first barrel of beer usually herald the start of the Oktoberfest but not in 2020.

Key Points: 
  • MUNICH, Sept. 19, 2020 /PRNewswire/ -- Gun salutes and the cry of 'Ozapft is' by the Mayor of Munich to announce the tapping of the first barrel of beer usually herald the start of the Oktoberfest but not in 2020.
  • Beer tables and benches arranged into the shape of a heart surrounded the breweries' majestic-looking carts.
  • A specially designed dirndl and a love letter to the Oktoberfest were just as much a part of the initiative as the message #WeLoveTheWiesn.
  • "We want to use this event to create an enduring image by which to remember the cancelled Oktoberfest," emphasised Andreas Steinfatt, managing director of the Paulaner Brewery and chairman of the Association of Munich Brewers.

#WeLoveTheWiesn - The Munich breweries and the Oktoberfest family greeting the world

Retrieved on: 
Saturday, September 19, 2020

MUNICH, Sept. 19, 2020 /PRNewswire/ -- Gun salutes and the cry of 'Ozapft is' by the Mayor of Munich to announce the tapping of the first barrel of beer usually herald the start of the Oktoberfest but not in 2020.

Key Points: 
  • MUNICH, Sept. 19, 2020 /PRNewswire/ -- Gun salutes and the cry of 'Ozapft is' by the Mayor of Munich to announce the tapping of the first barrel of beer usually herald the start of the Oktoberfest but not in 2020.
  • Beer tables and benches arranged into the shape of a heart surrounded the breweries' majestic-looking carts.
  • A specially designed dirndl and a love letter to the Oktoberfest were just as much a part of the initiative as the message #WeLoveTheWiesn.
  • "We want to use this event to create an enduring image by which to remember the cancelled Oktoberfest," emphasised Andreas Steinfatt, managing director of the Paulaner Brewery and chairman of the Association of Munich Brewers.