Beer in Germany

#WeLoveTheWiesn - The Munich breweries and the Oktoberfest family greeting the world

Retrieved on: 
Saturday, September 19, 2020
German culture, States of Germany, Beer in Germany, German folklore, Oktoberfest, Paulaner Brewery, Dirndl, Oktoberfest tents, Hacker-Pschorr Brewery

MUNICH, Sept. 19, 2020 /PRNewswire/ -- Gun salutes and the cry of 'Ozapft is' by the Mayor of Munich to announce the tapping of the first barrel of beer usually herald the start of the Oktoberfest but not in 2020.

Key Points: 
  • MUNICH, Sept. 19, 2020 /PRNewswire/ -- Gun salutes and the cry of 'Ozapft is' by the Mayor of Munich to announce the tapping of the first barrel of beer usually herald the start of the Oktoberfest but not in 2020.
  • Beer tables and benches arranged into the shape of a heart surrounded the breweries' majestic-looking carts.
  • A specially designed dirndl and a love letter to the Oktoberfest were just as much a part of the initiative as the message #WeLoveTheWiesn.
  • "We want to use this event to create an enduring image by which to remember the cancelled Oktoberfest," emphasised Andreas Steinfatt, managing director of the Paulaner Brewery and chairman of the Association of Munich Brewers.

#WeLoveTheWiesn - The Munich breweries and the Oktoberfest family greeting the world

Retrieved on: 
Saturday, September 19, 2020
German culture, States of Germany, Beer in Germany, German folklore, Oktoberfest, Paulaner Brewery, Dirndl, Oktoberfest tents, Hacker-Pschorr Brewery

MUNICH, Sept. 19, 2020 /PRNewswire/ -- Gun salutes and the cry of 'Ozapft is' by the Mayor of Munich to announce the tapping of the first barrel of beer usually herald the start of the Oktoberfest but not in 2020.

Key Points: 
  • MUNICH, Sept. 19, 2020 /PRNewswire/ -- Gun salutes and the cry of 'Ozapft is' by the Mayor of Munich to announce the tapping of the first barrel of beer usually herald the start of the Oktoberfest but not in 2020.
  • Beer tables and benches arranged into the shape of a heart surrounded the breweries' majestic-looking carts.
  • A specially designed dirndl and a love letter to the Oktoberfest were just as much a part of the initiative as the message #WeLoveTheWiesn.
  • "We want to use this event to create an enduring image by which to remember the cancelled Oktoberfest," emphasised Andreas Steinfatt, managing director of the Paulaner Brewery and chairman of the Association of Munich Brewers.

Pure Barre Launches First Brand Campaign With MATTE Projects

Retrieved on: 
Thursday, September 6, 2018
Beer in Germany, Ernst Barre Private Brewery, Lübbecke, Minden-Lübbecke, Barre

DENVER, Sept. 6, 2018 /PRNewswire/ -- Pure Barre , the largest and most established barre concept in North America, today announced the launch of Pure Effect, its first brand campaign in partnership with creative agency MATTE Projects .

Key Points: 
  • DENVER, Sept. 6, 2018 /PRNewswire/ -- Pure Barre , the largest and most established barre concept in North America, today announced the launch of Pure Effect, its first brand campaign in partnership with creative agency MATTE Projects .
  • The multimedia campaign is the first major brand expression for Pure Barre since the company was founded in 2001.
  • The new campaign celebrates the Pure Effect a term that embodies the intersection of Pure Barre's unparalleled technique, community and empowerment to not just change bodies, but change lives.
  • "As the original barre concept and leader in our category, we have always known that Pure Barre has a special impact on our clients that can't be found elsewhere," said Pure Barre CEO Christina Russell.