LGBTQ Fiction Sales are Surging in the U.S., The NPD Group Says
PORT WASHINGTON, N.Y., June 15, 2022 /PRNewswire-PRWeb/ -- Print book unit sales for LGBTQ in adult, kids, and young adult fiction categories in the U.S. are surging. Sales reached nearly 5 million units in 2021, doubling the previous year's sales for this subject. So far in 2022, LGBTQ fiction book year-over-year sales increased by 39% from January through May 28, 2022, compared to the same time last year, according to The NPD Group.
- Sales of LGBTQ fiction print book sales in the US reached nearly 5 million units in 2021, doubling the previous year's sales for this subject.
- PORT WASHINGTON, N.Y., June 15, 2022 /PRNewswire-PRWeb/ -- Print book unit sales for LGBTQ in adult, kids, and young adult fiction categories in the U.S. are surging.
- So far in 2022, LGBTQ fiction book year-over-year sales increased by 39% from January through May 28, 2022, compared to the same time last year, according to The NPD Group.
- According to NPD BookScan, the biggest absolute gains in LGBTQ fiction last year came from young adult fiction subjects, with sales growing by 1.3 million units over the previous year.