Major Milestone Achieved in the HolyGrail 2.0, the Digital Watermarks Initiative Aimed at Revolutionizing the Recycling of Plastic Packaging
BEAVERTON, Ore., Sept. 7, 2021 /PRNewswire/ -- Digimarc Corporation (Nasdaq: DMRC) announces today it has entered semi-industrial trials, the next stage of development for intelligent waste sorting as part of the Digital Watermarks Initiative HolyGrail 2.0., driven by AIM, the European Brands Association, and powered by the Alliance to End Plastic Waste.
- Semi-industrial trials to commence in the next phase of the EU Digital Watermarks Initiative, driven by AIM European Brands Association, and powered by the Alliance to End Plastic Waste.
- As the selected digital watermarks technology provider, Digimarc is working with the two machine vendors, Pellenc ST and Tomra, to develop add-on modules for their detection sorting units.
- This milestone marks the second year of the HolyGrail 2.0 project, which has grown to include over 130 companies and organizations across the complete packaging value chain.
- Digital watermarks are imperceptible codes, the size of a postage stamp, covering the surface of a consumer goods packaging and carrying a wide range of attributes.