Comscore Reports TV Viewing Engagement for Week Ending May 23, 2021
The Stickiness Index is powered by Comscore'sTVEssentials and excludes local programming and all premium non-ad-supported channels.
- The Stickiness Index is powered by Comscore'sTVEssentials and excludes local programming and all premium non-ad-supported channels.
- Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration.
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