comScore

Comscore Teams with Experian, InfoSum and LiveRamp to Bring First-Party Data into its Cookieless Audience Targeting Capabilities

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Online advertising, Internet privacy, Advertising, Market segmentation, Targeted advertising, Tracking, comScore, HTTP cookie, Privacy

Comscore'sPredictive Audiencesis the standard for cookie-free audience targeting at scale, enabling advertisers to reach audiences based on granular behaviors in a contextually-driven manner.

Key Points: 
  • Comscore'sPredictive Audiencesis the standard for cookie-free audience targeting at scale, enabling advertisers to reach audiences based on granular behaviors in a contextually-driven manner.
  • The addition of first-party data ensures that advertisers can continue to rely on their own first-party data while utilizing Comscore's industry-leading contextual methodologies.
  • This results in a privacy-centric crosswalk between audience data andfuture-proof contextual signals that only Comscore can deliver.
  • Now the behavioral audience possibilities are limitless as clients can bring their own data to the table.

Comscore to Announce Second Quarter 2021 Financial Results

Retrieved on: 
Monday, July 26, 2021
comScore, Reston, Virginia, NASDAQ, Supply chain operations reference, Scor, Service companies, Finance, Financial markets

RESTON, Va., July 26, 2021 /PRNewswire/ --Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Monday, August 9th at 5:00 p.m. EDT to discuss its financial results for the quarter ended June 30, 2021.

Key Points: 
  • RESTON, Va., July 26, 2021 /PRNewswire/ --Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Monday, August 9th at 5:00 p.m. EDT to discuss its financial results for the quarter ended June 30, 2021.
  • To access this call, dial +1 844-229-7593 (U.S. and Canada) or +1 314-888-4258 (international) and reference Conference ID #2741059.
  • Participants are advised to dial in at least 10 minutes prior to the call to register.
  • Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms.

Comscore Brings Innovation to Podcast Advertising, Enabling Brand Safety Protections for Acast Podcast Inventory

Retrieved on: 
Monday, July 26, 2021
Articles, comScore, Acast, Mass media, Marketing, Brand, Podcast

RESTON, Va., July 26, 2021 /PRNewswire/ --Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement with Acast , one of the most eminent podcast platforms, to provide brand safety targeting solutions for podcast and audio content as Acast's brand safety provider.

Key Points: 
  • RESTON, Va., July 26, 2021 /PRNewswire/ --Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement with Acast , one of the most eminent podcast platforms, to provide brand safety targeting solutions for podcast and audio content as Acast's brand safety provider.
  • As podcast and streaming audio consumption continues to increase, advertisers need to ensure that their brand's messaging is conveyed in relevant and brand-safe environments.
  • "We are excited to bring our industry-leading podcast brand safety to Acast," said Lee Blickstein, Vice President, Activation Solutions, Comscore.
  • Our solutions will help these brands go beyond app-level and podcast series-level assessments to set up brand safety for their podcast media plans that align with their brand image."

Comscore Announces Executive Departure

Retrieved on: 
Friday, July 23, 2021
comScore

Mr. Fink, who joined Comscore in 2017, will depart at the end of August 2021.

Key Points: 
  • Mr. Fink, who joined Comscore in 2017, will depart at the end of August 2021.
  • Comscore has retained a leading executive search firm to identify a new chief financial officer to join the executive leadership team, and Mr. Fink has agreed to provide support during the search process to ensure an orderly transition.
  • "I thank Greg for his many contributions toward helping set the company on a course for success," said Bill Livek, Comscore Chief Executive Officer.
  • A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

Comscore Provides Preferred Method for Local Audience Measurement Currency to Spectrum Reach

Retrieved on: 
Wednesday, July 21, 2021
comScore, Marketing, Audience measurement, Supply chain operations reference, Business, Mass media

RESTON, Va., July 21, 2021 /PRNewswire/ --Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.

Key Points: 
  • RESTON, Va., July 21, 2021 /PRNewswire/ --Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
  • "Spectrum Reach believes that diversity in currency is necessary, and Comscore provides the most reliable local viewership data.
  • We are proud to be a leading currency in the marketplace, have signed many new partners, and look forward to working closely with Spectrum Reach as their preferred source for local audience measurement."
  • "We were pleased to work with our partners at Spectrum Reach and Comscore during this currency transition," said John Paul Strong, Strong Automotive Merchandising Owner and Chief Executive Officer.

KERV Brings On Industry Leaders Jessica Stacy & Kate Lyons To Support Unprecedented Growth

Retrieved on: 
Tuesday, July 20, 2021
KERV, comScore, J. Lyons and Co., Companies

Stacy joins KERV from Open Slate, where she served as Sales Director, building out the Central region and developing key partnerships with agencies and Fortune 100 brands.

Key Points: 
  • Stacy joins KERV from Open Slate, where she served as Sales Director, building out the Central region and developing key partnerships with agencies and Fortune 100 brands.
  • Previously with Just Premium, Lyons joins KERV at the company's New York City office, where she will help grow the adoption of KERV shoppable video technology with top-tier publishing partners.
  • Prior to KERV, Lyons served as the Director of Supply at Just Premium, launching the U.S. supply division and signing key Comscore ranked publishers and channel partners.
  • "We are ecstatic to bring aboard rockstars like Jessica and Kate to help catapult our business and expand into new spaces."

Iovate Continues Aggressive Growth With Strategic Hire Of New SVP Of Data Science & Analytics

Retrieved on: 
Tuesday, July 20, 2021
Retailers, Retailing, Service companies, Health food stores, Rentrak, The Vitamin Shoppe, GNC, Bodybuilding.com, comScore, Walmart, Walgreens

He was also the founder and Chief Technology Officer of SponsorHub, a platform that created significant new transparency and liquidity within the sponsorship industry.

Key Points: 
  • He was also the founder and Chief Technology Officer of SponsorHub, a platform that created significant new transparency and liquidity within the sponsorship industry.
  • SponsorHub was acquired by Rentrak in 2015 and merged into ComScore as part of a $768 million stock acquisition in 2016.
  • I am excited to join Iovate as it transitions from a pioneer to an innovator within the nutrition and supplement space, Reid said.
  • Iovate products are available nationwide at GNC, the Vitamin Shoppe, Bodybuilding.com, Walmart, Target, Walgreens, Sams Club, Amazon and other fine retailers.

Mediavine Champions Commitment to Diversity and Inclusion in Company Report

Retrieved on: 
Thursday, July 15, 2021
Articles, Workplace, Human resource management, Human behavior, Multiculturalism, Human activities, Diversity

As of July 2021, Mediavine's 112-employee company consists of 10% LGBTQ+, 38% BIPOC, 54% female, 44% male and 2% unspecified.

Key Points: 
  • As of July 2021, Mediavine's 112-employee company consists of 10% LGBTQ+, 38% BIPOC, 54% female, 44% male and 2% unspecified.
  • Survey results reported 99% of Mediavine employees stated the company is a great place to work, compared to 59% of employees at a typical U.S.-based company.
  • "At Mediavine our intention is to fix historical exclusion in the workplace and uphold our commitment with more than words by choosing action and accountability," said Yolanda Evans, Mediavine VP of People Experience & Diversity.
  • Mediavine is an award-winning Google Certified Publishing Partner, Great Place to Work , Inc. 2021 Best Workplace and 2021 Diversity Team .

GSTV Turns to Comscore for DOOH Audience Measurement

Retrieved on: 
Thursday, July 15, 2021
comScore

This new offering is part of Comscore's continuing innovation in digital out-of-home (DOOH) measurement.

Key Points: 
  • This new offering is part of Comscore's continuing innovation in digital out-of-home (DOOH) measurement.
  • "As a recognized leader in DOOH, GSTV's addition to the Comscore family further illustrates our commitment to the industry."
  • GSTV is the latest company to collaborate with Comscore for OOH measurement as Comscore continues to incorporate this important media channel into its industry-leading cross-platform product suite.
  • Measured DOOH audiences will be made available to advertisers and agencies through Comscore Plan Metrix Multi-Platform and existing APIs.

LG Ads Bolsters Leadership Team As Demand Escalates for CTV and Cross-Screen Advertising

Retrieved on: 
Wednesday, July 14, 2021
Other Communications, Entertainment, Marketing, Advertising, Online, Communications, Mobile Entertainment, TV and Radio, Licensing (Entertainment), Companies, Operating systems, Computer architecture, Chaebol, LG Corporation, comScore, webOS, Consumer Electronics Show

Kodige is a co-founder of LG Ads (formerly Alphonso) and has served as its chief product officer since 2013.

Key Points: 
  • Kodige is a co-founder of LG Ads (formerly Alphonso) and has served as its chief product officer since 2013.
  • Matta formerly served as chief executive officer of comScore and ICX Media and was president of location data services company GroundTruth.
  • Ed Lee, director of LG webOS ad business development, said, "The speed with which LG Ads has not only established a strong foothold, but is demonstrating leadership in the industry, is a strong testament to Mr. Chordia's leadership, drive and vision.
  • These changes to LG Ads leadership team come at a time of rapid expansion for the company and explosive growth in the connected TV and cross-screen advertising industry as a whole.