'Arts in Hong Kong' Campaign Launched to Showcase City's Appeal as an Arts and Culture Hub to a Global Audience
TORONTO and HONG KONG, May 26, 2022 (GLOBE NEWSWIRE) -- This summer, bask in the warm glow of Hong Kong's dazzling arts and culture scene – wherever you are in the world. Riding on the staging of international art and cultural events, the Hong Kong Tourism Board (HKTB) is launching an 'Arts in Hong Kong' campaign to showcase to a global audience the city's extraordinary and enduring appeal as an arts and cultural hub. The campaign aims to raise Hong Kong's international profile further, offering in-depth community arts and cultural tours and interactive art tech experiences to encourage the local public and visitors alike to rediscover the city from a cultural perspective.
- Riding on the staging of international art and cultural events, the Hong Kong Tourism Board (HKTB) is launching an 'Arts in Hong Kong' campaign to showcase to a global audience the city's extraordinary and enduring appeal as an arts and cultural hub.
- HKTB Executive Director Mr. Dane Cheng said: "In-depth travel experiences have become a major global trend, and arts and culture are a key driver of this trend.
- The campaign will also form part of the HKTB's existing 'Hong Kong Summer Treats' promotion that encourages residents to explore Hong Kong from new perspectives.
- The HKTB is working closely with the organizers of international arts events staged in Hong Kong to increase their reach and impact.