SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism
SKYY Vodka is the first-mover and launch brand for the PMP, taking a stand to support LGBTQ voices and journalism.
- SKYY Vodka is the first-mover and launch brand for the PMP, taking a stand to support LGBTQ voices and journalism.
- "As a brand, we believe that Pride should not be the only time of year to show support for the LGBTQ community," says Bernadette Knight, Senior Marketing Director of SKYY Vodka.
- "SKYY Vodka is dedicated to supporting LGBTQ voices 365 days a year, and this PMP provides yet another avenue for us to do that."
- In addition to the support this provides journalism, neuroscience research from Mindshare USA shows the effectiveness for brands of advertising in LGBTQ media as well.