Chipotle Branding Veteran William Espey Joins Fast-Growing Virtual Restaurant Company Nextbite
DENVER, Aug. 03, 2021 (GLOBE NEWSWIRE) -- Nextbite , a leader in virtual restaurants, today announced that William Espey, a 19-year industry veteran and former Brand Voice of Chipotle Mexican Grill, has joined the company as Director of Creative Services.
- DENVER, Aug. 03, 2021 (GLOBE NEWSWIRE) -- Nextbite , a leader in virtual restaurants, today announced that William Espey, a 19-year industry veteran and former Brand Voice of Chipotle Mexican Grill, has joined the company as Director of Creative Services.
- An award-winning branding expert, Espey was instrumental in the creation and evolution of Chipotles unique brand voice and customer experience.
- Back in the day, Chipotle was a key player in the fast casual revolution and now I see the next era happening in the restaurant space with virtual brands like were developing at Nextbite, said Espey.
- Nextbite is focused on helping restaurant partners successfully enter the virtual restaurant space by diversifying their portfolio, using under-utilized labor and kitchen capacity, and driving demand to increase margins and revenue.