AppNexus Grows Connected TV Marketplace 748% Year-Over-Year
AppNexus now sees more than 20 billion monthly connected TV impressions per month across Smart TVs, set top boxes, and game consoles.
- AppNexus now sees more than 20 billion monthly connected TV impressions per month across Smart TVs, set top boxes, and game consoles.
- "Programmatic connected TV provides the ideal environment to target audiences in their living rooms with entertaining, high-definition creatives," said Eric Hoffert, SVP Video Technology, AppNexus.
- The AppNexus Programmable Platform enables connected TV advertising buyers to buy connected TV at scale using high definition creatives.
- For connected TV sellers, AppNexus supports client and server-side ad insertion, connected TV SDKs, segmented audience targeting, with access to hundreds of daily active video buyers and industry leading external demand partners.