Back There

BURRELL COMMUNICATIONS GROUP COLLABORATES WITH NOTED PRODUCER-DIRECTOR KENYA BARRIS IN HIS FIRST SERIES OF TV COMMERCIALS FOR TOYOTA'S FIRST EVER 'GRAND HIGHLANDER'

Retrieved on: 
onsdag, oktober 4, 2023
American Red Cross, Black Ivy League, Comcast, Back There, Life, Toyota Motor North America, Marketing, HBCU, Parent, McDonald's, Communication, Macdonald, Black, Parenting, Burrell, Procter & Gamble, Collection, Humour, Burrell Communications Group, Coca-Cola, Toyota Highlander, Toy, Film industry, Fidelity

The agency created two broadcast TV spots for Life's Grander: "Back There" and "HBCU Tour," along with a series of short digital commercials.

Key Points: 
  • The agency created two broadcast TV spots for Life's Grander: "Back There" and "HBCU Tour," along with a series of short digital commercials.
  • moment when a mom interrupts the backseat bedlam and tells her kids, "Don't make me come back there!"
  • Burrell sought out award-winning writer, producer and director Kenya Barris, the king of the Black sitcom, to authentically bring the scripts to life.
  • Burrell Communications Group was established by renowned ad man Tom Burrell in 1971, who led the company for 33 years.

Life's Grander in Toyota's 2024 Grand Highlander Campaign

Retrieved on: 
fredag, september 8, 2023
Sensics, Moveable feast, Pinterest, Singing, Back There, Meta, Life, Digital video, Toyota Motor North America, Digital content, HBCU, The Weather Channel, Parent, Saatchi & Saatchi, Billboard Latin Music Awards, The Chronicles of Pern: First Fall, Biscuit, MAX, SUV, Amazon, 2019 Billboard Latin Music Awards, Highlander, Sport, Burrell Communications Group, Digital, Ben Haenow (album), Social, T2, Labour, Family, Toyota Highlander, Mid-size car, Hotel, Automotive industry, Tourism, Television

PLANO, Texas, Sept. 8, 2023 /PRNewswire/ -- Step out in grand style with the highly anticipated, first-ever 2024 Toyota Grand Highlander. Toyota is taking a larger-than-life approach for the most powerful Midsize SUV the brand has ever built in the new marketing campaign, "Life's Grander in the Grand Highlander."

Key Points: 
  • Toyota is taking a larger-than-life approach for the most powerful Midsize SUV the brand has ever built in the new marketing campaign, "Life's Grander in the Grand Highlander."
  • Toyota developed the integrated Grand Highlander campaign with its Total Toyota (T2) model in mind.
  • The "Life's Grander in the Grand Highlander" campaign showcases a unified creative style throughout the spots, highlighted below.
  • The "Life's Grander in the Grand Highlander" campaign extends across linear TV, digital video, digital content, cinema, programmatic, paid social, audio, and search.