Moveable feast

The Henry Ford Announces Farm to School Lunch Initiatives Including Endowment for Henry Ford Academy's Lunch Program

Retrieved on: 
måndag, september 18, 2023

The Henry Ford announced a fundraising goal of $7 million to endow the school lunch program for its Henry Ford Academy, the public charter high school that educates 500 9th--12th grade students on its campus. The Community Foundation for Southeast Michigan is committing a gift of $1 million to this endeavor while Ford Motor Company Fund is donating $500,000 to help launch the Farm to School Lunch Across America initiative, a national program during October Farm to School Month in 2024, serving schoolchildren, teachers, and families a nutritious and delicious meal sourced locally and regeneratively. Conceptually, this advocacy effort will focus on the importance of healthy and in-season lunch programs for K-12 students and involve schools across the nation through programming and assemblies.

Key Points: 
  • Bridging history with innovation, the institution is expanding its education initiatives that focus on the importance of food, agriculture and the environment with the announcement of a Farm to School Lunch Across America program and an endowment for Henry Ford Academy's locally-sourced farm to school lunches.
  • Our farm to school lunch program will now be endowed in perpetuity and perhaps be a model for institutions across the country."
  • The Henry Ford announced a fundraising goal of $7 million to endow the school lunch program for its Henry Ford Academy, the public charter high school that educates 500 9th--12th grade students on its campus.
  • "The Community Foundation congratulates The Henry Ford for leading the farm-to-school lunch program," said Ric DeVore, president, Community Foundation for Southeast Michigan.

Life's Grander in Toyota's 2024 Grand Highlander Campaign

Retrieved on: 
fredag, september 8, 2023

PLANO, Texas, Sept. 8, 2023 /PRNewswire/ -- Step out in grand style with the highly anticipated, first-ever 2024 Toyota Grand Highlander. Toyota is taking a larger-than-life approach for the most powerful Midsize SUV the brand has ever built in the new marketing campaign, "Life's Grander in the Grand Highlander."

Key Points: 
  • Toyota is taking a larger-than-life approach for the most powerful Midsize SUV the brand has ever built in the new marketing campaign, "Life's Grander in the Grand Highlander."
  • Toyota developed the integrated Grand Highlander campaign with its Total Toyota (T2) model in mind.
  • The "Life's Grander in the Grand Highlander" campaign showcases a unified creative style throughout the spots, highlighted below.
  • The "Life's Grander in the Grand Highlander" campaign extends across linear TV, digital video, digital content, cinema, programmatic, paid social, audio, and search.

The Arena Group Acquires Fexy Studios Expanding Video Production and Distribution

Retrieved on: 
torsdag, januari 12, 2023

The Arena Group will leverage the strength of its core brands and continued audience growth coupled with Fexy’s production and branded video capabilities to expand its streaming, sponsored content and television programming, while enhancing sales and revenue generation across The Arena Group properties.

Key Points: 
  • The Arena Group will leverage the strength of its core brands and continued audience growth coupled with Fexy’s production and branded video capabilities to expand its streaming, sponsored content and television programming, while enhancing sales and revenue generation across The Arena Group properties.
  • Cliff Sharples, Fexy Studios Co-Founder, will join The Arena Group as head of Fexy Studios to scale and build out TV, streaming, and cross-platform advertising opportunities as well as a larger portfolio of shows for The Arena Group’s verticals.
  • "Fexy Studios has demonstrated a great ability to create compelling programming and digital video content that resonates deeply with viewers and advertisers.
  • The acquisition will enable The Arena Group to broaden food coverage within the Company’s Parade Lifestyle Media Group.

Toyota Lives Legendary in All-New 2023 Sequoia Campaign

Retrieved on: 
måndag, oktober 10, 2022

PLANO, Texas, Oct. 10, 2022 /PRNewswire/ -- Toyota invites drivers to create legendary moments in the powerful all-new 2023 Sequoia with the "Live Legendary" campaign.

Key Points: 
  • PLANO, Texas, Oct. 10, 2022 /PRNewswire/ -- Toyota invites drivers to create legendary moments in the powerful all-new 2023 Sequoia with the "Live Legendary" campaign.
  • "Recognizing stories of people in their moments of epic experiences, the 'Live Legendary' campaign exemplifies the bold qualities of the all-new Sequoia," said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America.
  • The "Live Legendary" Sequoia campaign extends across CTV, digital video, digital content, paid social, and programmatic.
  • The all-new 2023 Toyota Sequoia lives up to its powerful and legendary namesake, thanks to a head-turning new look, luxurious comfort, impressive technology and the perfect blend of performance and efficiency.

Toyota Lives Legendary in All-New 2023 Sequoia Campaign

Retrieved on: 
måndag, oktober 10, 2022

PLANO, Texas, Oct. 10, 2022 /PRNewswire/ -- Toyota invites drivers to create legendary moments in the powerful all-new 2023 Sequoia with the "Live Legendary" campaign.

Key Points: 
  • PLANO, Texas, Oct. 10, 2022 /PRNewswire/ -- Toyota invites drivers to create legendary moments in the powerful all-new 2023 Sequoia with the "Live Legendary" campaign.
  • Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/9095051-toyota-2023-sequoia-live...
    "Recognizing stories of people in their moments of epic experiences, the 'Live Legendary' campaign exemplifies the bold qualities of the all-new Sequoia," said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America.
  • The "Live Legendary" Sequoia campaign extends across CTV, digital video, digital content, paid social, and programmatic.
  • The all-new 2023 Toyota Sequoia lives up to its powerful and legendary namesake, thanks to a head-turning new look, luxurious comfort, impressive technology and the perfect blend of performance and efficiency.