Visual language

• Elmo’s post garnered over 200 million views, 18,000 replies and has been reposted by users over 58,000 times.
• Elmo’s post went viral because the character registers with platform users due to the power of Sesame Street as an iconic brand in popular culture.
• With a social media presence, characters like Elmo are well-suited to produce a viral, meme-fuelled moment that captures public attention.
• Read more:
  Barbie isn't just a movie star now — she's also a virtual social media influencer

An iconic brand

• They become iconic because we can connect on a personal level with them.
• Since debuting in 1969, Sesame Street has grown into a major iconic brand.
• All of these examples highlight Elmo and Sesame Street’s iconic brand that clearly still registers with social media users.

Elmo’s brand on social media

• Holt explains that in order for a brand to remain iconic, they need constant upkeep.
• Characters and brands like Elmo and Sesame Street now require a social media presence.
• Like all fictional characters, Elmo’s X account is, of course, organized by a social media manager.

Memes and branding

• The viral sensation of Elmo’s post demonstrates the power of memetics, a concept that explains how memes are created and why they circulate across social media.
• Memes are a powerful and very important tool of communication for internet users.
• Memes give users a visual language that is easily relatable and replicated.

Aidan Moir has previously received funding from the Social Sciences and Humanities Research Council of Canada.

• New York, NY, Nov. 16, 2023 (GLOBE NEWSWIRE) -- The Museum of the City of New York, NYC’s storyteller for the last century, today shared details about its new exhibition, Byzantine Bembé: New York by Manny Vega -- the latest in the Museum’s centennial celebration.
• Opening December 8th, Byzantine Bembé marks the artist’s first solo museum show.
• Manny Vega, a masterful visual storyteller, skillfully blends the richness of diverse homelands in his works, whether mosaics, watercolors, or drawings.
• “Byzantine Bembé highlights Vega’s master craftsmanship and storytelling prowess,’ says Monxo López, Curator of Community Histories at the Museum who organized the exhibition.

• "Our new identity — a modern logo, color palette, and font system — both honors our heritage and visually propels us toward our ambition of creating an extraordinary future."
• The left square of the Future Cube tilts at precisely 37 degrees, a nod to SRI's 37°N latitude physical location in Silicon Valley.
• "The Future Cube is the heart of our brand story," said Mike Freedman, SRI's Vice President of Communications.
• It's a brand identity that not only represents who we are but also inspires where we are headed."

• BOSTON, Oct. 17, 2023 /PRNewswire/ -- Beacon Gallery is pleased to announce its upcoming exhibition Unaccustomed Earth , featuring the work of Boston-based artists Emily Rose and Beatriz Whitehill .
• The two Caribbean-origin artists illustrate the ways they have maintained and reinvented cultural traditions with their own unique visual language.
• Unaccustomed Earth also marks the final exhibition occurring under the brand Beacon Gallery for the art space at 524b Harrison Avenue.
• While ShowUp officially takes over Beacon Gallery as of January 2024, Beacon Gallery owner & director Christine O'Donnell will continue as Executive Director and Board President.