Ad Age

AMA New York Announces Inductees to 2024 Marketing Hall of Fame

Retrieved on: 
tisdag, april 23, 2024
Lazarus, CMO, Catalysis, P&G, Ad Age, Purpose, Hall, Burger King, Coca-Cola, Modulo, Communications officer, Dentsu International, Mastercard, NotCo, Netflix, Wind, Name, Marketing Hall of Fame, Visa, Ogilvy (agency), Baruch College, American Express, Activision Blizzard, Marketing, UM, MetLife, Burrell Communications Group, Delta Air Lines, Greenbook, Accenture, IBM, Film industry

NEW YORK, April 23, 2024 (GLOBE NEWSWIRE) -- The American Marketing Association New York today announced the names of the extraordinary business and marketing leaders who will be inducted into the Marketing Hall of Fame® in 2024.

Key Points: 
  • NEW YORK, April 23, 2024 (GLOBE NEWSWIRE) -- The American Marketing Association New York today announced the names of the extraordinary business and marketing leaders who will be inducted into the Marketing Hall of Fame® in 2024.
  • “Marketing Hall of Fame has celebrated innovation and impact in marketing for 11 years,” commented AMA New York President Lori Johnson.
  • Established by the AMA New York, the Marketing Hall of Fame is the only distinction that rewards excellence in marketing across all sectors.
  • The 2024 Marketing Hall of Fame inductees personify the talent and drive behind great marketing, and their creative brilliance continues to push boundaries and captivate audiences.

TRIPLELIFT UNVEILS TRIPLELIFT AUDIENCES, A CROSS-SITE TARGETING SOLUTION WITHOUT THE REACH LIMITS AND DATA COSTS OF ID-BASED ALTERNATIVES

Retrieved on: 
torsdag, april 25, 2024
Internet, DMP, Fear, Consumer, Ad Age, Death, DSP, Artificial intelligence, ID5, Canadian Tire money, IDS, Acquisition, Advertising, ID

NEW YORK, April 25, 2024 /PRNewswire/ -- TripleLift, a leading advertising technology company, today unveils a bold solution for advertisers to reach customers on the open internet.

Key Points: 
  • NEW YORK, April 25, 2024 /PRNewswire/ -- TripleLift, a leading advertising technology company, today unveils a bold solution for advertisers to reach customers on the open internet.
  • Across brands and verticals, testing has shown that TripleLift Audiences regularly matches or exceeds the performance of cookies , delivering broader reach, not limited by browser or device.
  • Through TripleLift Audiences, campaigns can perform at scale across the premium web without having to worry about the fate of third-party cookies or rising data fees.
  • Additionally, TripleLift Audiences can do this across all publishers simultaneously
    Over 50 major brands are already tapping into the power of TripleLift Audiences.

Clartias Chief AI Officer Rex Briggs to Keynote Possible

Retrieved on: 
tisdag, april 9, 2024
Progressive Corporation, University, Learning, Integration, Social media, Marketing, Microsoft, Council, IAB, SVP, WIRED, Face, McDonald's, MIT Press, NPR, Ad Council, CMOS, ROI, Digital, Corporation, Internet, CNBC, AI, Ad Age, Book, Daniel Yankelovich, ANA, Digital marketing, Algorithm, MIT, Software, CNN, CAP, Bloomberg, Possibility, Economist, Hall, Interactivity, Management

Cincinnati, Ohio, April 08, 2024 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced that its Chief AI Officer Rex Briggs will deliver a keynote discussion at Possible 2024.

Key Points: 
  • Cincinnati, Ohio, April 08, 2024 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced that its Chief AI Officer Rex Briggs will deliver a keynote discussion at Possible 2024.
  • In addition to Briggs, other speakers at Possible 2024 include: Linda Boff, GE Chief Marketing Officer VP, Learning & Culture President, GE Foundation; Esi Eggleston Bracey, Chief Growth & Marketing Officer, Unilever; Tariq Hassan, Chief Marketing & Customer Experience Officer, McDonald's Corporation; Diana Haussling, SVP - GM Consumer Experience and Growth, Colgate-Palmolive;  Linda Lee, Chief Marketing Officer, Campbell’s Soup; Frank Cooper III, Chief Marketing Officer, Visa;  Remi Kent, Chief Marketing Officer, Progressive Insurance; David Droga, Chief Executive Officer, Accenture Song; Soyoung Kang, Chief Marketing Officer, Eos; Dana Marineau, Chief Marketing Officer, Rakuten; Bozoma Saint John, Hall of Fame Inducted Marketing Executive, Author, and Entrepreneur; Jaime Teevan, Chief Scientist, Microsoft and Gary Vaynerchuk, Chairman, VaynerX.
  • During Briggs’ work with the Ad Council, he discovered ArtsAI and experimented with its patented AI Personalization technology.
  • In his latest book, “The AI Conundrum” (MIT Press), Briggs and co-author Caleb Briggs explore why artificial intelligence’s strengths are also AI’s weaknesses – and how businesses can effectively apply AI to improve their business.

UM Named Ad Age A-List 2024 Media Agency of the Year

Retrieved on: 
måndag, mars 11, 2024
Innovation, Growth, Woman, Ad Age, Diversity, News, Advertising agency, UM, Campaign, Film industry

NEW YORK, March 11, 2024 /PRNewswire/ -- UM, a global media agency network of IPG Mediabrands, was named Ad Age's 2024 U.S. Media Agency of the Year in the publication's highly coveted annual A-List & Creativity Awards, which celebrates the forward-thinking leaders, top agencies and creative innovators in the industry today. Ad Age has been a leading source of news and analysis across the advertising, marketing and media landscape since its inception in 1930.

Key Points: 
  • Ad Age's A-List & Creativity Awards Honor the Industry's Best and Brightest in Advertising, Marketing and Innovation
    NEW YORK, March 11, 2024 /PRNewswire/ -- UM, a global media agency network of IPG Mediabrands, was named Ad Age's 2024 U.S. Media Agency of the Year in the publication's highly coveted annual A-List & Creativity Awards, which celebrates the forward-thinking leaders, top agencies and creative innovators in the industry today.
  • Ad Age has been a leading source of news and analysis across the advertising, marketing and media landscape since its inception in 1930.
  • "We are thrilled to be Ad Age's Media Agency of the Year and I am so proud of our teams for the innovation, collaboration and unwavering commitment to growth they bring to our clients and to each other every day," said Erin Quintana, US CEO, UM.
  • Winners will be celebrated at Ad Age's in-person A-List & Creativity Awards Gala in New York City on April 24.

OUTFRONT Media Celebrates Black History Month with Inspiring OOH Campaigns, Ad Age Partnership, and Community Collaborations

Retrieved on: 
måndag, februari 5, 2024
BART, Partnership, Essay, MIA, Black, Male, Marketing, Philadelphia Museum of Art, History, Outfront Media, Fufu, OOH, African Americans, Dream, MTA, Organization, Museum of Modern Art, Black History Month, Color of Change, Ad Age, Beauty, Moment, OUTFRONT, National Historic Landmark, Education, Student, Change, Artsy (website), Black history

NEW YORK, Feb. 5, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is proud to announce its extensive plans for Black History Month.

Key Points: 
  • NEW YORK, Feb. 5, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is proud to announce its extensive plans for Black History Month.
  • This year's celebration features inspiring out of home (OOH) initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities committed to preserving and promoting Black history.
  • For the second consecutive year, OUTFRONT is partnering with Ad Age for its annual Black History Month feature celebrating Black creative excellence, which debuted on February 1.
  • 'Moments in Culture' celebrates Black History Month with the series Visions of Black Masculinity.

Broken Heart Love Affair named one of North America’s Best Employers

Retrieved on: 
tisdag, januari 23, 2024
Research, Advertising, Culture, Partnership, Love, Ad Age, Data analysis

Broken Heart Love Affair, founded in 2020 at the start of the pandemic by five highly decorated industry veterans, has been named one of the Ad Age Best Places to Work 2024, an annual ranking of companies based on factors ranging from pay and benefits to corporate culture and leadership.

Key Points: 
  • Broken Heart Love Affair, founded in 2020 at the start of the pandemic by five highly decorated industry veterans, has been named one of the Ad Age Best Places to Work 2024, an annual ranking of companies based on factors ranging from pay and benefits to corporate culture and leadership.
  • Broken Heart Love Affair was intentionally built to bring the love back for brands, and for agency talent so they can once again love what they do, said Beverley Hammond, Founding Partner and Chief Business Officer at the Toronto and Montreal based agency.
  • According to Joline Matika, Lead People & Culture at Broken Heart Love Affair, “for us bringing the love back isn’t about free booze or a ping-pong table.
  • Ad Age produced Best Places to Work 2024 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work.

DISQO Named Among Ad Age’s Best Places to Work

Retrieved on: 
måndag, januari 22, 2024
Entrepreneurship, DEI, Partnership, Culture, Ad Age, Research, Advertising, Management

LOS ANGELES, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Brand experience platform DISQO is again recognized by leading advertising industry trade publication Ad Age on their Best Places to Work list. Coming in at #11 for 2024, this marks the second year in a row that DISQO is ranked on this esteemed list of places to work in Adland. Ad Age’s annual list recognizes the companies in the advertising industry that lead the pack across pay and benefits, work/life balance, recruitment, training, and development.

Key Points: 
  • LOS ANGELES, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Brand experience platform DISQO is again recognized by leading advertising industry trade publication Ad Age on their Best Places to Work list.
  • Coming in at #11 for 2024, this marks the second year in a row that DISQO is ranked on this esteemed list of places to work in Adland.
  • “The 2024 Best Places to Work winners demonstrate the value of giving employees competitive pay and benefits and designing optimal workplace practices to ensure great talent can do its best work,” said Dan Peres, president and editor-in-chief of Ad Age.
  • “Companies will face more challenges in the new year against an uncertain economy, but winning workplaces know that taking care of employees drives business success.”
    Ad Age produced Best Places to Work 2024 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work.

Basis Technologies Named the No. 1 Ad Age Best Place to Work in 2024

Retrieved on: 
måndag, januari 22, 2024
Research, Advertising, Partnership, Workplace, Environment, Ad Age, Organization, Marketing, Automation, EVP, Management

The winners -- top companies with 200 or fewer employees and top companies with more than 200 employees -- reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score).

Key Points: 
  • 1 on Ad Age Best Places to Work 2024.
  • This is the third year in a row the Basis Technologies has been ranked in the top five of Ad Age Best Places to Work.
  • “The 2024 Best Places to Work winners demonstrate the value of giving employees competitive pay and benefits and designing optimal workplace practices to ensure great talent can do its best work,” said Dan Peres, president and editor-in-chief of Ad Age.
  • “Basis Technologies is honored to receive recognition of our workplace from Ad Age, one of the most influential organizations among our peer set.

Mediaocean Named Top Ten Overall for Ad Age Best Places To Work 2024 and Top Three in Ad Tech

Retrieved on: 
måndag, januari 22, 2024
Culture, Mediaocean, Partnership, Learning, Empowerment, Ad Age, Research, Dark Ages, Education, Growth, Creative industries

Ad Age Best Places to Work 2024 honors 50 companies that did a standout job over the past year as the ad business met with the challenges of an unsettled economy, a changing media market, and a continued tight talent pool.

Key Points: 
  • Ad Age Best Places to Work 2024 honors 50 companies that did a standout job over the past year as the ad business met with the challenges of an unsettled economy, a changing media market, and a continued tight talent pool.
  • Mediaocean, anchored by its core business units for advertising infrastructure and Flashtalking ad tech , was ranked among the top companies with more than 200 employees.
  • Winners reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees.
  • “The 2024 Best Places to Work winners demonstrate the value of giving employees competitive pay and benefits and designing optimal workplace practices to ensure great talent can do its best work,” said Dan Peres, president and editor-in-chief of Ad Age.

MNTN Selected for Ad Age Best Places to Work 2024

Retrieved on: 
måndag, januari 22, 2024
TV and Radio, Technology, Professional Services, Marketing, Advertising, Entertainment, Communications, Software, Audio, Video, Media, Human Resources, Culture, Human, Partnership, Ad Age, Research, Workplace, Growth, Management

Ad Age honored the winners and revealed the rankings for Ad Age Best Places to Work today on AdAge.com.

Key Points: 
  • Ad Age honored the winners and revealed the rankings for Ad Age Best Places to Work today on AdAge.com.
  • MNTN goes the extra mile by providing a $2,000 annual vacation allowance, a figure that leaps to $5,000 after five years of dedicated service.
  • “The 2024 Best Places to Work winners demonstrate the value of giving employees competitive pay and benefits and designing optimal workplace practices to ensure great talent can do its best work,” said Dan Peres, president and editor-in-chief of Ad Age.
  • Ad Age produced Best Places to Work 2024 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work.