IAB

Optable's Bosko Milekic Joins IAB Tech Lab Board of Directors

Retrieved on: 
torsdag, maj 9, 2024
OPJA, System, Ecosystem, IAB, CPO, AdGear, Software as a service, Entrepreneurship, Privacy, Acquisition, Data management, Samsung Electronics, Telecommunications, Advertising, Knowledge

MONTREAL, May 9, 2024 /PRNewswire/ -- Optable, a leading software-as-a-service (SaaS) data management & collaboration platform for the advertising ecosystem, today announced that Chief Product Officer and Co-Founder Bosko Milekic has joined IAB Tech Lab's Board of Directors. The appointment is a testament to Optable's dedication to advancing innovation and privacy-centric solutions in response to growing concerns over data privacy from consumers, regulators, and industry stakeholders.

Key Points: 
  • "As I step into my role on IAB Tech Lab's Board of Directors, I'm excited to be part of the community driving the future of digital advertising standards and protocols," said Bosko Milekic, CPO and Co-Founder, Optable.
  • As a seasoned veteran with nearly two decades of experience in adtech, he brings a wealth of knowledge and expertise to IAB Tech Lab's Board of Directors.
  • "We're glad to have Bosko on our Board of Directors," said Anthony Katsur, CEO of IAB Tech Lab.
  • Milekic's journey to IAB Tech Lab's Board of Directors is marked by a legacy of innovation and a steadfast commitment to advancing the digital advertising industry.

Podcast Revenue Growth Slowed in 2023, Will Return to Double-Digit Growth in 2024, According to IAB's U.S. Podcast Advertising Study

Retrieved on: 
torsdag, maj 9, 2024
IAB, News, Pet, Content strategy, Sport, PwC, Government, CPG, Video game

NEW YORK, May 9, 2024 /PRNewswire/ -- After consecutive years of healthy double-digit growth, podcast ad revenues grew at a slower pace in 2023 posting a modest revenue increase of 5% to $1.9 billion, according to IAB's "U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections."

Key Points: 
  • NEW YORK, May 9, 2024 /PRNewswire/ -- After consecutive years of healthy double-digit growth, podcast ad revenues grew at a slower pace in 2023 posting a modest revenue increase of 5% to $1.9 billion, according to IAB's " U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections ."
  • The eighth annual IAB U.S. Podcast Advertising Revenue Study, prepared for IAB by PricewaterhouseCoopers LLP ("PwC"), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2026.
  • "While a few of the largest podcast companies maintained double-digit growth, mid-tier companies hit a speed bump," said Chris Bruderle, VP, Industry Insights & Content Strategy, IAB.
  • Podcasting is projected to return to double-digit growth (12%), with revenues of over $2B this year.

CAMERON MIILLE APPOINTED CHIEF REVENUE OFFICER OF PUBLICA BY IAS

Retrieved on: 
torsdag, maj 9, 2024
IAB, DSP, Cam, SSPS, Original equipment manufacturer, CTV, DSPS, Integral Ad Science, OpenX, IAS, Head, Video game

NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS.

Key Points: 
  • NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS.
  • Miille will lead the global Publica by IAS revenue team and report to IAS's Chief Executive Officer, Lisa Utzschneider.
  • Miille joins Publica by IAS from Freewheel, a global technology platform for the TV advertising industry, where he served as Head of Revenue and Growth, Americas.
  • "As a long-time fan and supporter of Publica by IAS, I'm excited to lead the global revenue organization and evangelize the platform's value proposition," said Miille.

EQS-News: IBU-tec to supply electric, CO2-saving rotary kiln to Johnson Matthey, building on recent successes in service business

Retrieved on: 
fredag, maj 10, 2024
Hydrogen, Solar energy, IAB, AG, CO2, Recycling, Johnson Matthey, Cement

IBU-tec to supply electric, CO2-saving rotary kiln to Johnson Matthey, building on recent successes in service business

Key Points: 
  • IBU-tec to supply electric, CO2-saving rotary kiln to Johnson Matthey, building on recent successes in service business
    The issuer is solely responsible for the content of this announcement.
  • IBU-tec to supply electric, CO2-saving rotary kiln to Johnson Matthey, building on recent successes in service business
    Weimar, 07.05.2024, - IBU-tec advanced materials AG ("IBU-tec", ISIN: DE000A0XYHT5) has received a major seven-digit Euro order from Johnson Matthey plc, a global leader in sustainable technologies.
  • As a result, IBU-tec will supply Johnson Matthey with special rotary kiln equipment designed to meet the specific requirements of the catalyst manufacturing process and the corresponding substrates.
  • With the order from Johnson Matthey, IBU-tec is building on recent successes and orders in the service business.

Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List

Retrieved on: 
måndag, maj 6, 2024
Comscore, Advertising, IAB, Partnership, Proximic, CTV, Online shopping

NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger's prestigious 2024 Programmatic Power Players list. Compiled by one of the advertising industry's leading media authorities, the list spotlights the top agencies and strategic tech partners in the digital advertising industry. Proximic by Comscore has been recognized for the second year in a row for its industry-leading AI contextual technology and privacy-resilient ID-free Predictive Audiences.

Key Points: 
  • NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger's prestigious 2024 Programmatic Power Players list.
  • Compiled by one of the advertising industry's leading media authorities, the list spotlights the top agencies and strategic tech partners in the digital advertising industry.
  • Proximic by Comscore has been recognized for the second year in a row for its industry-leading AI contextual technology and privacy-resilient ID-free Predictive Audiences.
  • "It is gratifying to be acknowledged as one of the leading players in AdExchanger's 2024 Programmatic Power Players list for the second year in a row," said Rachel Gantz, Managing Director, Proximic by Comscore.

Collective Audience Appoints Award-Winning Digital Strategy Executive and Advertising Leader, Cary Tilds, to Advisor Collective

Retrieved on: 
måndag, maj 6, 2024
DLT, WPP plc, DMR, Interactive Advertising Bureau, WPP, Intelligence, SVP, MNTN, Television, Mind share, Advertising, Connected, Digital technology, Machine learning, Publication, AOL, API, Smart TV, Omnicom Group, Blockchain, Reality–virtuality continuum, Marketing, Ford Motor Company, Woman, Collective, IAB, Medialink, Adtech (company), Martech, Panel, NFT, UC

Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.

Key Points: 
  • Tilds is an award-winning digital advertising executive with 30 years of experience driving digital strategies, marketing, technology and innovation for Fortune 500 media giants that include WPP, Mindshare, Omnicom, and Ford Motor Company.
  • “She brings to our growing Advisor Collective invaluable knowledge and insights gained from leading teams engaged across marketing, digital media and analytics, business intelligence and data strategies.
  • Tilds earlier served as SVP of digital strategy and SVP of corporate strategy at FordDirect, where she led its digital technology, analytics, business intelligence, and data strategy teams.
  • She is also founder and CEO of Cary Tilds Consulting, and was appointed to Google’s first customer advisor board.

GOOD MOOSE WELCOMES INDUSTRY VETERAN MARTIN CARNIGLIA AS HEAD OF ANALYTICS AND DATA SCIENCE

Retrieved on: 
tisdag, maj 7, 2024
IAB, McDonald's, PepsiCo, R/GA, Martech, Marketing, Mercado Libre, Growth, Entrepreneurship, Data, Nike, Digital transformation, Sol, DMA, Capital One, Havas, Analytics, Head, Samsung, Volume Three

NEW YORK, May 7, 2024 /PRNewswire/ -- Good Moose, the New York-based growth marketing agency, today announced the appointment of industry veteran Martin Carniglia to the role of Head of Analytics & Data Science, joining the agency's leadership team. Carniglia brings a wealth of experience to Good Moose, where he will spearhead the development of data-driven solutions for their diverse client portfolio. Reporting directly to Daniel Romano, CEO and Co-Founder of Good Moose, Carniglia will play a crucial role in accelerating the agency's data and measurement offering.

Key Points: 
  • NEW YORK, May 7, 2024 /PRNewswire/ -- Good Moose , the New York-based growth marketing agency, today announced the appointment of industry veteran Martin Carniglia to the role of Head of Analytics & Data Science, joining the agency's leadership team.
  • Carniglia brings a wealth of experience to Good Moose, where he will spearhead the development of data-driven solutions for their diverse client portfolio.
  • Reporting directly to Daniel Romano, CEO and Co-Founder of Good Moose, Carniglia will play a crucial role in accelerating the agency's data and measurement offering.
  • "Bringing Martin onto our team is just another example of us adapting to the pivotal moment of growth Good Moose is currently in," said Romano.

Mediavine Joins Ad Net Zero to Accelerate Sustainability Progress in Ad Tech

Retrieved on: 
tisdag, maj 7, 2024
ANA, IAB, Advertising, Social impact, Carbon, Interactivity, Running, Organization

NEW YORK, May 7, 2024 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S., today announced it is joining Ad Net Zero, the sustainability trade association for advertising which aligns stakeholders across the industry to take action to reduce the carbon impact of developing, producing, and running advertising to get to net zero. Mediavine will now be included in a highly regarded coalition of companies across the ad industry — from advertisers to agencies to ad tech and other marketing service firms that are serious about their sustainability journey.

Key Points: 
  • Mediavine will work closely with Ad Net Zero to provide a needed publisher perspective as the digital advertising industry focuses on adopting and actioning forthcoming sustainability standards.
  • Mediavine, managing ads for around 11,000 independent publishers, will play a significant role in the Ad Net Zero US steering and working groups.
  • More than 100 organizations operating in the market, which represents 40% of the world's ad spend, are now joined by Ad Net Zero US.
  • "Mediavine's support of Ad Net Zero and their sustainability commitments make a significant contribution to decreasing emissions from the ad tech ecosystem."

Canela Media Announces New Partnerships, Data Product, Content and Advertising Solutions at IAB NewFronts

Retrieved on: 
torsdag, maj 2, 2024
Language, Ecosystem, Interview, IAB, Advertising, AI, News, WBD, Partnership, Classic, Senior, Longevity, Growth, Publishing

NEW YORK , May 2, 2024 /PRNewswire-PRWeb/ -- Canela Media, a leading technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America. As the company celebrates its five-year anniversary, it highlighted growth and scale milestones, new and exclusive partnerships, the launch of Canela Audience Solutions, relaunch of CANELA.TV's app with a new user experience, breakthrough ad solutions, and exciting new content for brands looking to reach Hispanic viewers. 

Key Points: 
  • "In five years, Canela has grown to become a complete ecosystem for brands that want to reach U.S. Hispanic audiences," said Oswald Méndez, Chief Marketing Officer, Canela Media.
  • With our unprecedented reach and scale, Canela Media is a must-have for any audience strategy aimed at reaching and connecting with U.S.
  • AI Powered Contextual Advertising - Canela Media will be the first streaming media company in the U.S. to use AI powered contextual advertising.
  • Canela Media's robust content library includes over 35,000 hours of content across five verticals; Canela Originals, Canela Music, Canela Kids, Canela News and Canela Deportes.

My Code Announces New Hispanic Media Group, Original Content, Partnerships and More at NewFronts

Retrieved on: 
onsdag, maj 1, 2024
Hip hop music, AirPlay, IAB, Investment, OTT, El Diario, EVP, Art Basel, Crackle, AANHPI, FAST, Partnership, CTV, Gen, Editorial, Music, Football, Marketing, Advertising, Growth

SANTA MONICA, Calif., May 1, 2024 /PRNewswire/ -- Presenting at The Interactive Advertising Bureau (IAB) NewFronts for the first time, My Code, the leading multicultural media and marketing services company, gives advertisers new opportunities to reach diverse audiences at an unmatched scale. NewFronts showcases the latest developments in marketplace trends and video advertising formats, making it the ideal moment for My Code to unveil new video content and media partnerships that reach advertisers planning their media strategies for the year ahead.

Key Points: 
  • NewFronts showcases the latest developments in marketplace trends and video advertising formats, making it the ideal moment for My Code to unveil new video content and media partnerships that reach advertisers planning their media strategies for the year ahead.
  • For nearly a decade, My Code has offered solutions for brands to meet the rapidly growing need for multicultural marketing.
  • The company reaches Hispanic, Black, AANHPI and LGBTQIA+ audiences with media and marketing products and services to create an equitable and inclusive media ecosystem that accelerates brands' investments in diverse audiences and drives brand growth.
  • Through this partnership, Remezcla and the Remezcla Media Group will be front and center at this iconic soccer tournament.