Horizon Next Partners with ArtsAI on Proprietary Cross-Platform Audio Measurement Framework
NEW YORK, May 9, 2024 /PRNewswire/ -- As the audio industry continues to evolve, brands require more sophisticated measurement platforms than currently available to determine accurate and actionable attribution insights across multiple channels and tactics. Driving client solutions, Horizon Next and ArtsAI, a Claritas company and leading third-party attribution platform, today announced a strategic partnership bringing an enhanced audio analytics solution for increased transparency to a channel that has historically been difficult to measure and optimize.
- Through this partnership, Horizon Next has enhanced Intersect, its proprietary analytics platform to include audio attribution.
- With broadcast radio, streaming audio, podcasting and satellite campaigns, this enhanced capability allows Horizon Next to assess audio's contribution to client KPI's and provide omni-channel measurement and optimization across traditional and digital channels.
- "Horizon Next has taken holistic audio measurement to the next level and rolled out agency-wide," said Erik Lundberg, Chief Growth Officer, Media & Agency at Claritas.
- Ad product innovation, enhancements in technology, data and measurement are shaping the future of Audio.