IAB

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders with 2019 Sales and Service Excellence Awards

Retrieved on: 
måndag, februari 11, 2019
Search engine marketing, Retail, Communications, Advertising, Marketing, Specialty, IAB, Interactive Advertising Bureau

IAB , the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech Lab in honoring outstanding digital marketers in a variety of categories; sales excellence, service excellence, and for the first time educational excellence.

Key Points: 
  • IAB , the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech Lab in honoring outstanding digital marketers in a variety of categories; sales excellence, service excellence, and for the first time educational excellence.
  • View the full release here: https://www.businesswire.com/news/home/20190211005222/en/
    The IAB Sales Excellence Awards recognize individuals and IAB-member companies that show exceptional client service, digital advertising expertise, and innovation in digital advertising sales.
  • The 2019 IAB Sales Excellence Awards Winners are:
    Overall Sales Excellence for a Large Sales Organization: YouTube
    Overall Sales Excellence for a Small-to-Medium Sales Organization: MediaMath
    Sales Person of the Year:
    "Excellence in advertising sales is driven by creativity, proactivity, curiosity, and partnership," said Sue Hogan, Senior Vice President, Research and Measurement, IAB.
  • The IAB Tech Lab Service Excellence Awards recognize the important contributions of members of IAB Tech Labs commit groups, working groups, and task forces.

Eric Danetz, AccuWeather's Global Chief Revenue Officer, Named to IAB Data Center of Excellence Board

Retrieved on: 
fredag, februari 8, 2019
Interactive Advertising Bureau, AccuWeather, IAB

STATE COLLEGE, Pa., Feb. 8, 2019 /PRNewswire/ --AccuWeather Global Weather Center AccuWeather, the world's largest and fastest-growing weather media company as well as the leader in weather-related data, business and analytics, today announced that Global Chief Revenue Officer Eric Danetz has joined the board of the Interactive Advertising Bureau's (IAB) Data Center of Excellence.

Key Points: 
  • STATE COLLEGE, Pa., Feb. 8, 2019 /PRNewswire/ --AccuWeather Global Weather Center AccuWeather, the world's largest and fastest-growing weather media company as well as the leader in weather-related data, business and analytics, today announced that Global Chief Revenue Officer Eric Danetz has joined the board of the Interactive Advertising Bureau's (IAB) Data Center of Excellence.
  • An independently funded unit within IAB, the Data Center of Excellence was founded to expand existing IAB resources and drive the "data agenda" for the digital media, marketing, and advertising industry.
  • In addition to obtaining representation on the IAB Data Center of Excellence board, AccuWeather is working with the IAB in other ways to enhance the industry.
  • "We look forward to adding Eric's dynamic thinking and creativity to the IAB Data Center of Excellence Board," said Orchid Richardson, Vice President and Managing Director of the IAB Data Center of Excellence.

TAN Media Achieves IAB's Gold Standard Certification

Retrieved on: 
torsdag, november 29, 2018
Marketing, Advertising, Online advertising, World Wide Web, Digital marketing, Internet Advertising Bureau, Native advertising, IAB, Interactive Advertising Bureau

Leading native advertising network, TAN Media has achieved the Internet Advertising Bureau's (IAB) Gold Standard certification in two separate categories.

Key Points: 
  • Leading native advertising network, TAN Media has achieved the Internet Advertising Bureau's (IAB) Gold Standard certification in two separate categories.
  • "We are proud to have achieved the standards set out by the IAB to attain Gold Standard certification.
  • The IAB Gold Standard has three aims - to reduce ad fraud, to improve the digital advertising experience, and to increase brand safety.
  • TAN Media (The Attention Network) was founded in 2010, specialising in the distribution of brand content through best-in-class native advertising.

Atlas Protocol Joins IAB Tech Lab Blockchain Working Group

Retrieved on: 
torsdag, november 22, 2018
Computing, Interactive Advertising Bureau, Blockchain, Information, Data, IAB

SAN FRANCISCO, Nov. 21, 2018 /PRNewswire/ -- Atlas Protocol (ATP) officially announced its joiningofthe Interactive Advertising Bureau Technology Lab (IAB Tech Lab) and its Blockchain Working Group .

Key Points: 
  • SAN FRANCISCO, Nov. 21, 2018 /PRNewswire/ -- Atlas Protocol (ATP) officially announced its joiningofthe Interactive Advertising Bureau Technology Lab (IAB Tech Lab) and its Blockchain Working Group .
  • Joining the IAB Blockchain Working Group will promote further development of Atlas Protocol's technology in order to meet global technical standards.
  • The IAB Tech Lab Blockchain Working Group is dedicated to investigating how blockchain can be utilized to address challenges in the digital advertising space.
  • Atlas aims to promote the development of blockchain interactive advertising technology standards through collaboration with the IAB Blockchain Working Group.

SRAX and BIGtoken's Kristoffer Nelson Joins Board of the IAB Data Center of Excellence

Retrieved on: 
tisdag, oktober 23, 2018
IAB

LOS ANGELES, Oct. 23, 2018 /PRNewswire/ -- Kristoffer Nelson, COO of SRAX (NASDAQ: SRAX), and principal of the company's wholly-owned subsidiary, BIG Platform , has joined the board of the IAB Data Center of Excellence .

Key Points: 
  • LOS ANGELES, Oct. 23, 2018 /PRNewswire/ -- Kristoffer Nelson, COO of SRAX (NASDAQ: SRAX), and principal of the company's wholly-owned subsidiary, BIG Platform , has joined the board of the IAB Data Center of Excellence .
  • An independently funded unit within the IAB, the Data Center of Excellence was founded to expand existing IAB resources and drive the "data agenda" for the digital media, marketing, and advertising industry.
  • "It is an honor to join the board of the IAB Data Center of Excellence and work alongside industry leaders to drive forward the data revolution," said Nelson, who is also a participant in the IAB Tech Lab Blockchain Working Group .
  • The IAB Data Center of Excellence is Co-chaired by Joe Zawadzki of MediaMath and Julie Bernard of Verve Mobile.

IAB Europe CMP Validator Helps CMPs Align with Transparency & Consent Framework

Retrieved on: 
onsdag, september 12, 2018
Computing, Debugging, HTML, Validator, CMP, IAB

COLOGNE, Germany, Sept. 12,2018 /PRNewswire/ -- IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces the development of the Consent Management Platform (CMP) Validator, a tool that validates whether a CMP's code conforms to the technical specifications and protocols detailed in the IAB Europe Transparency & Consent Framework (Framework).

Key Points: 
  • COLOGNE, Germany, Sept. 12,2018 /PRNewswire/ -- IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces the development of the Consent Management Platform (CMP) Validator, a tool that validates whether a CMP's code conforms to the technical specifications and protocols detailed in the IAB Europe Transparency & Consent Framework (Framework).
  • Developed by The Media Trust, CMP Validator supports CMPs registered with the Framework.
  • "As regulations reshape the industry in the coming years, CMP Validator will help companies maintain continuous compliance with the IAB Europe Transparency & Consent Framework and also provide more transparency to users," says The Media Trust CEO Chris Olson.
  • CMP Validator uses The Media Trust platform to compare CMP code to publicly available Framework specification requirements.

ADYOULIKE Native Advertising Receives IAB Gold Standard Accreditation

Retrieved on: 
onsdag, augusti 15, 2018
Marketing, Online advertising, Media manipulation, Digital marketing, Internet Advertising Bureau, Native advertising, IAB, Advertising, Interactive Advertising Bureau

Native advertising technology company ADYOULIKE has today (15 August, 2018) become the first pure-play native advertising company to receive the Internet Advertising Bureau's (IAB) Gold Standard certification

Key Points: 
  • Native advertising technology company ADYOULIKE has today (15 August, 2018) become the first pure-play native advertising company to receive the Internet Advertising Bureau's (IAB) Gold Standard certification
    The Gold Standard initiative was launched in October 2017 as an effort to raise standards across digital advertising.
  • The certification confirms that ADYOULIKE native advertising meets the IAB Gold Standard.
  • By completing the rigorous accreditation process for full IAB Gold Standard certification ADYOULIKE has reinforced its commitment to improving standards across the industry and confirms the company's position as a leader in native advertising best practices.
  • Commenting, Dale Lovell, Co-Founder, Chief Marketing & Partnerships Officer, says;
    "We are proud to be the first native advertising company to meet the IAB Gold Standard criteria and are delighted that ADYOULIKE has completed accreditation for IAB Gold Standard certification.

South Africa Advertising Industry Report 2018

Retrieved on: 
tisdag, juli 17, 2018
Marketing, World Wide Web, Communication, Advertising, Communication design, Online advertising, Digital marketing, Product design, Interactive Advertising Bureau, IAB, Billboard, Google

The "The Advertising Industry in South Africa 2018" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "The Advertising Industry in South Africa 2018" report has been added to ResearchAndMarkets.com's offering.
  • The report on the South African advertising sector describes current conditions, recent developments and factors influencing the success of the industry.
  • The South African advertising industry includes advertisements for print media, radio, television, online media, cinema, direct mail and out-of-home media such as billboards.
  • Statistics from the Interactive Advertising Bureau (IAB) report show that Internet advertising spend increased from R1.3bn in 2013 to R3.95bn in 2016, largely benefitting international companies Google and Facebook.

OneTrust Announces Integration with IAB Europe's GDPR Transparency and Consent Framework

Retrieved on: 
torsdag, maj 3, 2018
World Wide Web, Digital marketing, IAB, Online advertising, Marketing, Web analytics, Interactive Advertising Bureau, Quantcast

The IAB Europe Transparency and Consent Framework provides a common language for these organisations to work together and effectively deliver digital advertising to consumers through approved consent management providers (CMPs).

Key Points: 
  • The IAB Europe Transparency and Consent Framework provides a common language for these organisations to work together and effectively deliver digital advertising to consumers through approved consent management providers (CMPs).
  • As an IAB Europe-approved CMP, OneTrust customers will have instant access to leverage the IAB Europe Framework built into the OneTrust platform.
  • "We are excited to welcome OneTrust as an IAB Europe-approved consent management vendor," said IAB Europe CEO Townsend Feehan.
  • "The IAB Europe Transparency and Consent Framework has been designed for consent management providers like OneTrust to drive adoption.